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Fujifilm's popular new FinePix F420 Zoom is a camera that’s small and chic enough to take anywhere. And now even underwater photography is not out of bounds, thanks to a robust, sealed casing unit offering sub-aqua shooting at depths of up to 40 metres.

The housing extends the possibilities of digital photography by allowing you to capture fantastic underwater images and video. With an attractive ergonomic design, and bright orange detail, it’s highly visible when under water, and looks great, too. The housing is made from expertly-designed, hard-wearing, transparent polycarbonate, which is also ideal for extreme conditions such as snow, dust and torrential rain.

For anybody planning holidays by the sea, the housing is a must-have accessory, and a great gift for anyone into diving, sailing, snowboarding or any extreme sport.

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, "Being able to use a digital camera underwater and in difficult conditions opens up an exciting new world to photographers of any level of experience. The FinePix F420 Zoom is a beautifully designed digital camera that lends itself perfectly to this type of photography as it’s powerful and robust, yet lightweight and compact in size."

F420 underwater housing - features at a glance:
· Pressure resistance: 40 metres
· Made from tough, transparent polycarbonate
· Dedicated design retains full camera functionality when sealed
· FL reinforced glass lens window
· 120mm x 105mm x 81mm (W x H x D)
· Weight: 245g (excluding camera and accessories)

Package includes:
· Waterproof case
· Hand/wrist strap
· Silicon grease
· Silica gel
· Spare O-ring
· Unlocker/O-ring remover
· Spare optical sensor pad
· Owner's manual

Notes to Editors
For further information and products for review, please contact:

Simon Mustoe/ Tara O'Brien
Midnight Communications
0870 458 4182
simon@midnight.co.uk / tara@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Further information about Fujifilm products, and high-resolution images, are available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Michelle Simpson / Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: michelle@bright-consultancy.co.uk / claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.


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