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Following a competitive pitch process, Mediasurface, the leading content management software developer, has selected Clarity Public Relations as its UK PR consultancy.

Clarity Public Relations, who won the account in a four-way pitch, will be retained by Mediasurface to focus on endorsing both the company and its innovative products – the recently launched Mediasurface 5 and Morello, to the business and technology press.

Nick Bolton, Product Marketing Director of Mediasurface, commented: "In the end the decision was simple, we connected with Clarity Public Relations from the outset; their company values of 'clear', 'focussed' and 'creative' are a match for our business. Clarity Public Relations' understanding of our business goals and vision, combined with their experience and integrity made them the obvious choice. We are really looking forward to working with them."

Clarity Public Relations was founded three years ago by business and technology journalist Sean Fleming, who worked as the managing editor on leading titles including The Register and Computing. The company's key business objective - communicating with clarity – is something that from a journalist's perspective was desperately lacking in the high-tech PR sector. Fleming said: "We have a simple outlook; to provide clients with an effective communications consultancy and provide journalists with interesting stories. We keep it clear, we keep it focused and we don't do fluff. For Mediasurface, we will demonstrate the benefits they deliver to their customers by bridging the gap between the technical expert and the business user of sophisticated websites with content management."

About Mediasurface:
Mediasurface provide pioneering software that empowers the business user to build and manage sophisticated content driven websites.

Mediasurface software combines an interactive, graphical look and feel with industrial strength technology. Easy to use, business professionals can manage sites seamlessly, enabling authorised personnel to effortlessly update the content they 'own' without needing technically skilled web authors to craft HTML pages by hand.

Mediasurface helps organisations reduce the risks and costs involved in building and running websites and other digital channels. It increases their ability to keep pace with change and assures the quality of the content published – ultimately increasing the usefulness of these online resources.

A British born company headquartered in Newbury, UK, Mediasurface products and services have been implemented to drive over 300 web applications solutions for customers across Europe and the United States.

About Clarity Public Relations:
Clarity Public Relations Ltd is a strategic communications consultancy specialising in the UK IT sector. The company was set up by former journalist Sean Fleming to offer clients a communications service that reinforces their business objectives, not a PR plan that exists only for its own sake. Services offered range from research to media relations and Clarity Public Relations' in-depth understanding of the channel has made it a natural choice for companies with channel communications needs.

This press release was distributed by ResponseSource Press Release Wire on behalf of Clarity Public Relations in the following categories: Business & Finance, Computing & Telecoms, for more information visit