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The UK's First Computer Show with Camping and Free Car Parking for all

Over 40,000 visitors expected at ground-breaking new computer event to be held at Stoneleigh Park over the last weekend in July 2004 – Friday 30th July to Sunday 1st August.

Shropshire, England, April 20th 2004

e-Festival brings an entirely new concept to computer events in the UK. It is the refreshing change that the industry has been waiting for, bringing the fun and enthusiasm back into computing.

“We reckon it could easily grow in future years into ‘a Glastonbury for geeks’,” says MD of e-Festival Ltd, Jeremy Spencer, a veteran of the UK computer magazine industry.

“e-Festival isn’t just for the hard-core enthusiasts,” he adds. “It’s aimed at families and small businesses who want to get more out of computing – it’s a festival of technology and its creative application that will include evening entertainment for those who want to stay on site, as well as a 24-hour LAN party.”

Designed ‘from the bottom up’ with the needs of visitors and exhibitors in mind,
e-Festival has been created to deliver value for money and a good time for all the family. It aims to capture the spirit and enthusiasm of the hugely popular computer events of the 1980s and 1990s, while fully embracing and showcasing 21st Century technology and providing a fun weekend away for all ages.

Live music, Landrover 4x4 challenge course and paintballing are just some of the fun elements that will enhance the weekend.

Ticket prices for visitors are based on £10 per adult per day, and all car-parking is free – just one of the benefits offered by the Stoneleigh Park venue in Warwickshire, which is used to playing host to audiences of 130,000 and more at the annual Royal Show.

e-Festival will run five shows, shoulder to shoulder. The same ticket gains access to all…

e-Xhibit is the show where exciting new technologies and products are presented by the major players in the market. It features a “digital home” as the centrepiece, and includes zones dedicated to digital imaging and the benefits of broadband. Parts of e-Xhibit will showcase the latest games and gaming technologies, including the ‘computing on the move’ feature and the games zone.

e-Solutions is the show where visitors will find solutions to their everyday business problems and meet experts who can help them make the most of computing in business or at home. Backed by a detailed programme of free seminars and ten-minute product demonstration ‘beauty contests’, e-Solutions will deliver the advice that users need to buy and use IT confidently.

e-Selling captures the excitement of ‘shopping shows’ that proved so popular in the 1980s and 1990s, and is the place where boxshifters compete with one another to deliver the best bargains. Visitors will see new kit in e-Xhibit and learn about new solutions to everyday business problems in e-Solutions, then buy what they need at a great price in

e-Learning showcases how technology can make learning more effective in schools, colleges, community centres, and business. Visitors will find out how e-Learning can help them as individuals and how it makes learning and training within organisations more cost-effective and more effective for learners.

e-Xtreme hosts the 24-hour LAN party where clans from around the UK will meet and compete against each other in a 1,000-seat arena. This show also hosts a computer flea market, or car boot sale, where visitors will be able to buy and sell arcane computer kit, and will be the home for a range of specialist Internet Forums over the weekend. Experts who usually offer advice and help online in leading internet forums will be on hand to enthuse, inspire and inform visitors.

Stoneleigh Park – the venue that makes it all possible

Stoneleigh Park is located in Warwickshire, about 90 minutes’ drive from London, at the hub of the UK’s motorway and rail networks. It offers two state-of-the-art exhibition halls, purpose built to compete with other, better-known exhibition venues such as the NEC which is a few miles up the road.

But Stoneleigh Park offers more than any other exhibition venue in the UK. For a start,
e-Festival can offer unlimited free car parking to visitors and exhibitors. It costs £6 a day just to park a car at the NEC…

The facilities at Stoneleigh Park include purpose-built seminar and lecture theatres and wide open green spaces – hence the ‘Park’ in the name. e-Festival is harnessing these facilities for the benefit of visitors, who will be able to pitch a tent or park a caravan and make a great weekend of it.

Talks, demonstrations and competitions
An innovative programme of seminars, presentations, ten-minute product pitches, and tutorials delivered by experts is now being finalised. Impartial, independent advice on the pragmatic application of ICT in business is to be provided by the National B2B Centre, part funded by the Department of Trade and Industry, while Professor Steve Molyneux of the Learning Lab is advising on content for the e-learning strands. Practical, fun workshops on subjects such as case modding and overclocking will be complemented by practical sessions on digital photography, clinics and advice sessions.

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To arrange an interview with the event’s directors, or to get further information, please contact Sarah Chard at The PR Room:

More information

Members of the press

Tel + 44 (0) 870 420 8130
Fax + 44 (0) 870 420 8131
Mobile + 44 (0) 7779 584 799

The e-Festival website, which includes downloadable images and background PDFs in the press section, is at

About The PR Room

Launched in January 2004, The PR Room is a fresh, innovative and hard work working public relations agency. The PR Room is headed up by Sarah Chard, whose experience, creativity and knowledge has seen her enjoy nearly a decade of successes in IT public relations. The PR Room’s website can be found at

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