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Thursday 22nd April 2004: Leading animal welfare charity RSPCA has commissioned interactive agency M-Corp to re-define its online education programme, taking advantage of schools’ fast-growing interest in e-learning opportunities.

Paul Brightmore, Creative Director for M-Corp, remarks, “We are using a series of sophisticated diagnostic and research tools to expose powerful ways of engaging and informing children, tapping into their natural enthusiasm for animals. Teachers are playing a vital role in this process by providing us with valuable insights into the world of teaching. The results will be used to create a ground breaking site for teachers meeting the needs of the National Curriculum and the RSPCA, through targeted lesson planning tools and material.

“Our website is an ideal medium through which to interact with schools,” comments David Allen, Head of the Education Department at RSPCA. “The aim is to provide a dynamic and exciting platform for teachers and pupils to learn more about animal welfare. Coupling this with the assurance that all material fits with the National Curriculum is imperative. We were very impressed with M-Corp’s strong understanding of our mission and they put forward some great ideas from a design and content perspective.”

Brian Townshend, the M-Corp Account Director, comments, “We have several major charity sector clients who are fast realising the value of the web and other interactive platforms from a fundraising, learning and awareness perspective. The RSPCA is spearheading thinking in the field. It is critical that we use the potential of these new communications technologies to maximum effect, so understanding the way children think and what switches them on, as well as what teachers really need, is at the heart of our research.”

The project is expected to go live in Q3 2004. For further information regarding M-Corp please call Brian Townshend on 01425 477766 or visit

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For further press information, please contact:
Hannah Newberry
Tel: 01202 649989

About M-Corp:

Currently ranked as the most successful agency in the South by leading industry title New Media Age, M-Corp was founded in 1992. Based on the South Coast, M-Corp is a service-based new media consultancy that assists organisations in developing an interactive communications strategy. Services include strategic brand and communications consultancy, design and construction of websites, databases, CD Roms, e-learning, e-commerce systems and a variety of leading-edge technologies such as the latest in 3D modelling for customer product tours and touch screen kiosks.

For further information please visit or telephone 01425 477766.

This press release was distributed by ResponseSource Press Release Wire on behalf of The Leaf Agency in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit