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Press release
28 April 2004


European brand consultancy, Henrion Ludlow Schmidt, today announced the appointment of Alec Rattray as director of consultancy. Henrion advises companies on ‘holistic branding’ and has worked with a number of high-profile clients including Deutsche Bank, Miele, Roche and DaimlerChrysler.

Alec has over 16 years of marketing experience and has become one of the most experienced consultants for service branding. He has very broad ‘holistic’ experience of brand development and implementation, having worked in the fields of research, design and advertising,

He joins Henrion Ludlow Schmidt from branding consultancy Landor Associates, where he had a dual role as strategic consultant and marketing director. Alec’s expertise helped Landor achieve long-term relationships with clients such as Diageo and Volvo.

Previous to Landor, Alec worked for three years at Saatchi & Saatchi. Alec has also worked for JHDC, RSCG Conran Design and Research International.

Additionally, Alec has regularly lectured and written on topics as diverse as ‘invisible branding’, ‘brand harmony’ and ‘ROI: the brand bloodline’. His most recent public platform was as Chairman of the 2004 Internal Branding Summit, an international forum to discuss and debate ‘brand engagement’ best practice.

Dr Klaus Schmidt, co-founder and CEO of Henrion Ludlow Schmidt, said: “We are delighted that Alec has joined us. He has worked for some of the most reputable names in the industry and will help us provide the best possible service to existing and potential clients.”


About Henrion Ludlow Schmidt
Henrion Ludlow Schmidt is a leading European brand consultancy with offices in London and Hamburg. Founded in 1981, Henrion Ludlow Schmidt advises companies on holistic branding, which recognises branding issues across organisations’ entire operations. Henrion Ludlow Schmidt has worked with a variety of organisations including Mercedes-Benz, Deutsche Bank, Transport for London, Miele and KLM.

Henrion Ludlow Schmidt’s founders Klaus Schmidt and Chris Ludlow recently authored ‘Inclusive Branding’ (Palgrave MacMillan, 2003), which investigates the holistic approach to brands featuring case studies ranging from Virgin to Manchester United.

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For further information please contact:

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