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IBM and Scandinavia’s leading Content Management System (CMS) provider, Synkron A/S, forms strategic partnership benefiting WebSphere customers.

IBM has entered into a strategic portal partnership with Danish CMS vendor, Synkron A/S. By integrating the Synkron.web CMS into IBM’s WebSphere technology, enterprise customers can now benefit from the best of both worlds: simple and intuitive content management coupled with powerful portal functionality.

“This is more than a technology agreement.” says Thomas Kovsted, Nordic Sales Manager at IBM Denmark, “It’s a commercial partnership for which we have high expectations. IBM has committed heavily in the relationship by making developers and marketing resources available and the first joint customers are already in place.”.

Both parties feel that the timing of this deal is perfect since it addresses the growing demand for managing web-based content across different business functions and departments. Synkron’s CEO, Thomas Marschall, believes that “Content management systems are becoming an integral part of a company’s communication strategy – both internally and externally. Our partnership with IBM means that now even medium-sized companies can acquire a sophisticated enterprise portal solution at a price they are able and willing to pay.”.

Nicholas Saxlund, Managing Director of London-based CMS consultancy, Polemark Limited, also sees great potential in the collaboration: “The IBM partnership is another important building block in Synkron’s efforts to match market demands. Unlike other content management systems which seem to suffer from “featureritis” and get carried away with masses of redundant technology, Synkron always aims to provide targeted functionality and real value.”

Notes to editors:

About Synkron A/S
Synkron A/S is a Danish CMS vendor and has approximately 700 customers from the public and private sector in more than 20 countries, including The International Red Cross and Bang & Olufsen.

About Polemark Limited
Polemark Ltd is the official UK partner of Synkron A/S. Based in Wandsworth, London, Polemark specialises in providing content management systems for information rich websites, intranets and extranets.


Synkron A/S
Corporate Marketing & Communications Manager, Per Busk Christiansen
Ph: +45 35 29 99 00

Polemark Ltd
Managing Director, Nicholas Saxlund
Ph: 020 8875 9214

This press release was distributed by ResponseSource Press Release Wire on behalf of Polemark in the following categories: Business & Finance, Computing & Telecoms, for more information visit