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Open, Extensible Vforge(tm) Platform Revolutionizes the On-Demand Video Industry with Reduced Costs and Stream-lined Time-To-Market for New Video Services

Kasenna, the leader in broadband video network systems, announces vForge, the industry's first video service development and deployment framework. vForge makes it much simpler, faster, and less costly to deploy custom broadband video systems than ever before. With widely-used web services tools, the vForge framework simplifies integration of video network system components, including set-top boxes (STBs), middleware, servers, and billing systems, into complete on-demand services. With vForge, Kasenna makes it possible for video system resellers and service providers to quickly and easily develop and deploy new services such as network PVR and interactive gaming. When combined with Kasenna's new vFusion(tm) product (see "Kasenna Turns Islands of Video Servers Into Managed Video Networks With Network Management Breakthrough", also released today), vForge places Kasenna squarely at the forefront of broadband video service development, deployment, and management.

"The pain and cost associated with integrating products from several vendors into a customized system is something we have to go through with every single deployment," said Michelle Neil, CEO, Aeris Entertainment Pty Ltd. "vForge makes it possible for us to deploy systems and services more quickly, and with higher margins than ever before. It also gives us far better leverage to re-use software developed for existing customers on projects for new customers."

vForge is designed for resellers, system integrators, and service providers who need a faster and less costly way to develop, integrate, and deploy video network systems and services for their customers or subscribers. Because it is based on Java and the J2EE development environment, anyone with basic Java and HTML/Javascript programming skills can use vForge to quickly develop new video services or customize existing ones. In addition, vForge's open application programming interfaces (APIs) allow it to incorporate an expanding range of video component options and services over time.

"Standards-based servers and middleware launched IP video into the mainstream for corporate and educational applications," said Gerry Kaufhold, analyst with In-Stat/MDR. "vForge provides a development environment that readily supports integration with current business systems, and flexible and scalable deployment of video services, which effectively allows users to develop video services as easily as Web services. As a result, vForge greatly simplifies and reduces the cost of developing video services, setting the stage for far more rapid growth in the on-demand video market."

"Desktop PCs didn't see rapid market expansion until standard operating systems allowed resellers and large users to quickly and easily develop new applications by integrating best-of-breed products from multiple vendors,"said Mark Gray, president and CEO of Kasenna. "vForge is like a video services operating system - it's the unifying development framework for building standards-based broadband video services."

vForge is available immediately.

About Kasenna
Kasenna is video with vision. Since 1993, the Kasenna team has led the broadband video industry with a focus on open standards and an intelligent management infrastructure. Kasenna's software supports multiple content formats and viewer devices, allowing service providers, enterprises, and other organizations to build commercial-grade IP video networks that support new and emerging video services. Kasenna's patented software technology has been proven with thousands of successful and profitable telecom, cable, hospitality, enterprise, education, and government deployments worldwide. Kasenna is headquartered in Mountain View, California and is privately held. For more information, please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit