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Sony's IP Cameras First to be Compliant with IEEE 802.3af
Power over Ethernet Standard

Las Vegas, NV and Hod Hasharon Israel - May 11, 2004- PowerDsine*, a
pioneer in Power over Ethernet (PoE) technology, announced today that its
PoE Midspan and Active Splitter solutions have been tested and certified
with Sony's IP-based video cameras. PowerDsine's PoE Midspan solution is
compliant with the IEEE 802.3af PoE standard, enabling power feeding through
Ethernet cabling infrastructure. The Midspan solution is widely accepted for
safely and reliably powering numerous enterprise devices including Voice
over IP phones, wireless LAN access points and IP-enabled network cameras.
A live demo of the Sony IP-based video camera solution using PowerDsine's
PoE technology is available at PowerDsine's Booth #1859 from Tuesday, May
11, to Thursday, May 13 at Netwold+Interop at the Las Vegas Convention
As IP surveillance is increasingly replacing traditional closed circuit
television (CCTV) surveillance and monitoring devices in enterprise
environments, PoE technology offers significantly reduced installation
costs, enhanced security and control by using remote management, no down
time due to power outage when used in conjunction with a centralised
Uninterruptible Power Supply (UPS) unit, plus the ability to cost
effectively install remote video cameras in locations where separate power
outlets are impractical or not available.
Sony's IP video cameras have been tested with PowerDsine's family of PoE
Midspans and Active Splitters for supplying reliable and uninterrupted power
using an existing LAN cable infrastructure, and therefore eliminating the
need for separate power cabling. Sony's SNC-Z20N model is the first IP
camera in the industry that is compliant with the IEEE 802.3af standard, and
accepts power supplied via Ethernet cabling from PowerDsine's PoE Midspan.
In addition, the new Sony SNC-CS3N and SNC-RZ30N (High Power PTZ) models
support PoE technology when used in conjunction with a PowerDsine PoE Active
Splitter and PowerDsine's 6000 Midspan and 8000 high-power PoE Midspan,
respectively, thus providing a comprehensive PoE solution to the complete IP
camera Sony product line.
With the current SNC-RZ30N and SNC-Z20N, in addition to the SNC-CS3N, Sony
offers a comprehensive suite of IP surveillance cameras.
"As the leader in the network camera market, we understand the benefits of
Power over Ethernet for IP camera installations, and we have quickly
responded to the increasing demand by supporting PowerDsine's Power over
Ethernet midspan solutions," said Nobu Kawasaki, senior marketing manager
for IP solutions at Sony Electronics' Broadband Communications Products
Division. "With the addition of PowerDsine to our IP cameras product line,
we can offer a complete solution to enable our customers to take advantage
of reliable power distribution while reducing the cost of deploying network
cameras within their IP surveillance systems."
PowerDsine's PoE Midspan solutions are based on its PoE chipset technology,
and include 1, 6, 12 and 24 port designs that are compliant with the IEEE
802.3af standard. The company's Midspan solutions also support power
management with SNMP capability.
"We are extremely pleased that an industry leader like Sony has certified
our Power over Ethernet midspan technology with their IP-based video
cameras," said Igal Rotem, President and CEO of PowerDsine. "We are seeing
huge demand for our Power over Ethernet Midspan solution in enterprises that
are deploying IP telephony and Wi-Fi networks, and we are beginning to see
the same demand in the IP surveillance market this year."
About Power over Ethernet Technology
PoE is a technology for wired Ethernet, the most widely installed local area
network technology in use today. PoE allows the electrical power necessary
to operate each device, to be carried by data cables rather than by power
cords. It minimises the number of wires that must be strung in order to
install the network.
PoE also potentially reduces the cost of installing end devices such as IP
(internet protocol) phones and wireless LAN access points. Because the
network switches also can deliver power through the standard Ethernet
infrastructure, the need to connect each IP phone or wireless LAN access
point to a separate electrical circuit and install additional AC power
outlets is eliminated. Also, PoE can provide customers with uninterruptible
power for critical applications such as IP (Internet protocol) phones,
security cameras, entry loggers and other powered data terminals.
About PowerDsine
PowerDsine is one of the pioneers of Power over Ethernet technology,
providing the ability to deliver both power and data over a single network
cable. PowerDsine offers converged power and data solutions to corporate
users via its own range of equipment and via OEM agreements with the leading
communications equipment manufacturers in the telecom and datacom
industries. PowerDsine's product line offers a variety of Power over
Ethernet midspan devices, as well as integrated solutions, embedded directly
into Ethernet switches. PowerDsine is a founding member of the IEEE 802.3af
Task Force. For more information, please visit

Media Contacts:
United Kingdom:
Dianne Canham
éclat Marketing
Phone: 0118 989 5600

North America:
John Conrad
Merritt Group Public Relations
Phone: (703) 556-6824

If you would like an interview with PowerDsine to discuss the growth in
Power over Ethernet and the impact of the adoption of PoE by Sony, please
give me a call on 01189 895600.

with best regards

Josie Pearson
Client Account Manager
éclat Marketing
Tel: +44 (0)118 989 5600
Mobile +44 (0) 7775 674245

This press release was distributed by ResponseSource Press Release Wire on behalf of eclat Marketing in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit