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Picture Buyers Fair, 13TH- 14TH May 2004 - Stand number 22

Web enhanced service built on Picdar’s Agency Edition Media Mogul.
The prestigious photographic agency Camera Press is previewing its advanced picture and news service at the Picture Buyers Fair, 2004. Underpinning the enhanced service is Picdar, the leading digital asset management solutions provider to the publishing industry, with the installation of its Agency Edition of the award winning digital asset management solution, Media Mogul.

After more than 55 years at the fore of editorial photography, Camera Press has boosted its online presence with a new look courtesy of Picdar. Camera Press is known for the host of famous photographers it represents, including: Rankin, Snowdon, Lichfield, Jason Bell, Beaton, and Karsh and boasts an archive of some 12 million pictures covering news, events and features. The Agency has also developed a successful specialist Lifestyle archive to compliment the daily picture service that it already delivers digitally, alongside its top quality celebrity studio content and peerless royal archive.

Camera Press has been using the web as a way of selling its stories and pictures for many years. The move to Picdar was a conscious decision to consolidate its web presence with its in-house database. Picdar will host a low-resolution web site, making it faster for users to view content and order the images they want, while significantly reducing administration for Camera Press. It is also envisaged that the Agency Edition will offer significant advantages in terms of speed and security: allowing for a smoother workflow, a real time editing procedure and an improved search facility. Complete control of the high resolution images will remain in-house, an important factor given the fame and prestige of many of the photographers they represent.

“Choosing Picdar was the clear choice. Picture buyers and editors are used to getting the highest quality services from us, so it makes sense for a leading picture agency like Camera Press to use trusted and well proven systems from Picdar,” commented Daryl Bradford, Finance Director at Camera Press.

Andy Heather, CTO at Picdar said, “Picdar is fast becoming the de facto choice among picture agencies. We are delighted to have been chosen by such a prestigious agency as Camera Press and wish them every success with the preview of its new services at Picture Buyers Fair 2004.”

About Camera Press
Founded in 1947, Camera Press is one of the top international photo-agencies complemented by a news gathering team backed up by a world renowned archive spanning over a century of images. Covering news, events, features, studio celebrity, humour and Lifestyle, Camera Press pictures are syndicated across five continents. Camera Press operates through a network of some 40 approved and established agents and publishers offering unrivalled local market knowledge with 24-hour access to its database.

Camera Press Limited, 21 Queen Elizabeth Street, London, SE1 2PD, Tel 020 7378 1300, Fax 020 7278 5126, www.camerapress.com

About Picdar
Picdar is the UK market leader in scaleable, Digital Asset Management (DAM) and text/image workflow systems for organisations where publishing is a core business function. Typically these are organisations like newspaper and magazine publishers, corporate marketing departments and picture libraries. Picdar's solutions help companies of any size to benefit from the effective management and re-use of digital media.

With Picdar's systems, internal publishing processes and resources work faster and with more control. In addition to achieving significant reductions in time spent searching for files, Picdar's systems allow users to reuse digital assets for original and new purposes - for example for syndication or across to other media such as the web.

Picdar remains committed to excellent customer satisfaction through superior product performance and exceptional service. It has a blue chip customer base that includes Trinity Mirror, The Telegraph, The Economist, The Scotsman, TUI (Thomson Travel Group), Jane’s Information Group, Foster and Partners, BBC Worldwide and Hasbro.

Picdar, Sandridge Park, Porters Wood, St Albans, Hertfordshire, AL3 6PH, Tel 01727 847 488, Fax 01727 840649, www.picdar.com

For further information contact:
Simon Larter/Dawn Flynn
Motive Public Relations
Tel: 0118 988 0230
picdar@motivepr.com
or
Lesley Steinitz
Picdar
Tel: 01727 847 488
lsteinitz@picdar.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Motive Public Relations in the following categories: Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.