Simi Belo, the designer of the innovative ‘NewHair™’ wig has been honoured with a prestigious ‘Special Recognition Award’ by GWIIN, The Global Women Inventors & Innovators Network. Belo’s revolutionary NewHair™ wig design was one of twenty inventions or innovations to win a highly-coveted GWIIN 2004 award, selected from entries from women from all over the world. It was the only hair-related product to win an award, acknowledging UK innovation in the global hair industry, alongside inventions and innovations mostly from the scientific, technological and engineering sectors.
Belo designed the NewHair™ wig to address the many drawbacks of a ‘weave-on’ (the weaving or gluing of wefts of artificial hair onto the wearer’s own hair to create a full head of hair). The NewHair™ wig features a rectangular gap in the hairline at the front of the wig, allowing the wearer to include a parting in his / her hairstyle, so that s/he can show off some of her own hair, scalp and roots. Unlike a weave-on, the NewHair™ wig only takes only a few seconds - and not hours - to wear and remove; the wearer only needs to pay for it once; and there is no need for the sewing or gluing of artificial hair onto real hair. All in all, the NewHair™ wig provides consumers with a cheaper, more convenient, longer-lasting and more realistic-looking alternative to a weave-on. NewHair™ was launched in the UK at the beginning of March 2004 by Imiis Limited, (the London-based sales and marketing company founded by Belo), and is sold by the likes of Selfridges. Further information o
n the NewHair™ wig and Imiis Limited is available at www.imiis.com or by calling +44 (0) 845 056 9316.
A highly-anticipated annual event attended by international dignitaries, the world’s media and sponsored by blue-chip companies, this year’s GWIIN global conference and awards took place in Singapore from 5 to 7 May, and the winners were announced at a gala dinner and awards ceremony on 6 May. Simi Belo was one of five winners from the UK, and the other 15 winners were from Finland, Iceland, Malaysia, Philippines, Singapore, Sweden, Switzerland, Tanzania and the USA. Further information is available at www.gwiin.com
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