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LONDON — 13 May 2004 — BroadVision, Inc. (Nasdaq: BVSN), a global provider of self-service web applications, today announced that it has appointed Ascendant Communications (www.ascendcomms.net) to help increase its profile with UK journalists and analysts.

“BroadVision is helping some of Europe’s biggest companies such as Alstom, Pfizer and RS Components make the most from their online commercial activities with personalised self-service web applications”, said Steve Turner, regional vice president, Northern Europe, BroadVision Inc. “The company has been working steadily for the last two years to regain profitability and growth. We are now in a position to capitalise on these efforts in 2004 and are looking forward to expanding our profile with UK press and analysts.”

BroadVision’s Self-Service Suite -- BroadVision® Process™, BroadVision Commerce™, BroadVision Portal™ and BroadVision Content™ -- enables its customers to:

o Transform people-intensive business processes into self service web applications,

o Transact more business through personalized e-commerce,

o Connect with customers, partners, and employees through a unified enterprise portal, and

o Manage print and web content assets throughout their lifecycle.

For more information on BroadVision, please contact James Cooper or Kim Squire at Ascendant Communications; Tel: +44 (0) 208 241 6226.
E-mail: jcooper@ascendcomms.net or ksquire@ascendcomms.net.

About BroadVision
BroadVision is a global provider of personalised self-service web applications. Our integrated suite of process, commerce, portal, and content solutions helps customers rapidly increase revenues and reduce costs. Over 1,000 organizations - including Wal-Mart, Vodafone, Cardinal Health, Hewlett-Packard, Toyota, Japan Airlines and the U.S. Air Force - serving nearly 60 million registered users, rely on BroadVision's open solutions to power and personalise their mission-critical web initiatives.

About Ascendant
Established in 2003, Ascendant is a UK-based communications consultancy offering targeted PR campaigns both in the UK and Europe designed to meet the objectives and challenges facing organisations in today’s competitive market. The company has a range of clients in the technology and business sectors, offering them PR related services to enhance their profile with end users and therefore increase sales through a range of channels and influencers, extending the range of options in what has traditionally been a ‘media relations’ industry. To find out more about Ascendant please visit: www.ascendcomms.net

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.