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Forget Atkins and Hamptons, there’s a new diet on the block that, at last, will slim your waistline more than your pocket!

Inspired by Catherine Zeta Jones’ new super-trim figure – achieved by healthy eating and regular exercise, rather than filling up on faddy and expensive food groups – frozen food expert, Iceland, has introduced its much more realistic ‘Down to Earth’ diet.

The new ‘frozen’ eating plan, endorsed by the British Nutrition Foundation is based on cheap, yet highly nutritious food and is aimed at making slimming and healthy eating easier for families with limited incomes. So mums across Britain can achieve those Hollywood star curves – even if they can’t stretch to the Versace dress to show them off!

The move is in stark contrast to other diets that only seem to cater for Hollywood wage earners, demanding ingredients such as macadamia nut oil (in the Hamptons diet) which costs around £25 per litre.

Nick Canning, Iceland’s marketing director, said: “With the new ‘Down to Earth’ diet our aim is to make staying slim and healthy cheaper and easier than ever before. Eating healthily does not have to cost a fortune and many other diets out there require expensive foods to be turned into complicated meals. People living hectic family lives don’t have the time or money to stick to them.”

Based on Dr Steven Pratt’s 14 SuperFoods, which have grabbed headlines recently with claims they are guaranteed to help you live longer, Iceland has teamed up with British Nutrition Foundation nutritionist, Dr Sarah Schenker to come up with the cheaper, easier eating plan that will keep all the family in fighting fit form while being part of a sensible, calorie controlled diet.

Sarah said: “Like Catherine Zeta Jones you also don’t need to follow, faddy or dangerous diets to lose weight. Especially, after having a baby it’s important that any diet is about eating healthily. The nutritional benefits of the 14 SuperFoods are excellent, but some are either seasonal, such as pumpkin, and are therefore expensive to get hold of, or not very widely available, such as soy.

“The reason a lot of people give up on diets is because they are often too complicated and costly to follow. By putting together this diet using alternative foods that can be bought at reasonable prices all year round we hope to help mums across the country to continue cooking convenient, well-balanced meals for the whole family, while at the same time allowing them to achieve their weight-loss and healthy eating goals.”

Nick continued: “We appreciate how busy mums are and want to do everything we can to make life that little bit easier for them. Our new ‘Down to Earth’ frozen diet helps mums more easily incorporate the bulk of the 14 SuperFoods into the family’s everyday eating habits, while being inexpensive, quick and simple to both source and prepare. It also cuts out the need for mums to cook a separate meal from the rest of the family in order to stick to it.”

Iceland ‘Down to Earth’ Frozen Food Diet:

Breakfast: Bowl of porridge (sweeten with a teaspoon of honey if desired)
Glass of orange juice
Snack: Blueberry yoghurt
Lunch: Baked potato with a tsp of butter and half a can of baked beans (or two slices of wholemeal toast)
Dinner: Turkey stir fry served with rice (try Iceland’s frozen turkey breast, spinach, chopped onion, mixed veg, carrots, brocolli, green beans, mixed peppers and rice for a really quick, tasty meal)

Breakfast: Blueberry/mixed berries smoothie (see recipe)
Snack: Orange
Lunch: Spicy pumpkin soup (see recipe) / butternut squash soup (canned)
Wholegrain bread roll
Slice of melon (do away with all the deseeding and chopping by trying Iceland’s frozen melon)
Dinner: Mexican chicken tacos (see recipe - try Iceland’s frozen chicken breast, with frozen chopped onion, diced mixed peppers for a quick, easy, tasty meal). Chicken is an alternative to soy.
Summer fruits with a scoop of ice cream

Breakfast: Bowl of wholegrain cereal
Mug of tea
Snack: Handful of walnuts or mixed nuts
Glass of milk
Lunch: Turkey salad baguette
Small bunch of grapes
Dinner: Baked salmon steak, new potatoes and broccoli (try Iceland’s own salmon steaks, available in packs of two)

Breakfast: Two slices of wholemeal toast with a lean rasher of grilled bacon and tomatoes
Mug of tea (with skimmed / semi-skimmed milk)
Snack: Probiotic yoghurt drink
Lunch: Smoked salmon and low fat cream cheese in a bagel
Dinner: Chicken fingers (try Iceland’s own, available in packs of 20), Potato croquettes
Baked beans

Breakfast: Bowl of whole grain cereal
Low fat yoghurt
Glass of orange juice
Snack: Handful of cherry tomatoes

Lunch: Warm salmon and spinach salad
Dinner: Turkey burgers
Potato wedges
Baked beans
Slice of pumpkin pie or mixed berry flan (try Iceland’s Devonshire Summer Fruit lattice)


For further information, please contact Viccy Hodson or Nicola Yorke at Ptarmigan Consultants on 0113 242 1155 or email /

Notes to Editors: The following frozen foods are available at Iceland stores, all of which can be used as part of the ‘Down to Earth’ diet:

Food Cost Calorie Content
Frozen turkey breast joint £4.99 206 calories per 100g
Frozen spinach 85p for a 907g bag 21 calories per 100g
Frozen mixed vegetables £1.49 for a 907g bag 38 calories per 100g
Frozen broccoli £1.49 for a 907g bag 31 calories per 100g
Frozen chopped onions 99p for a 907g bag 17 calories per 100g
Frozen carrots 79p for a 907g bag 22 calories per 100g
Frozen melon £1.49 for a 562g bag 25 calories per 100g
Frozen chicken breasts £1.99 for a pack of three 148 calories per 100g
Vanilla ice cream £1.25 for a two litre tub 166 calories per 100g
Frozen rice £1.15 for a 907g bag 138 calories per 100g
Frozen mixed peppers £1.89 for a 907g bag 28 calories per 100g
Frozen salmon steaks £2.99 for a pack of two 292 calories per steak
Bacon £1.99 for 10 rashers
Frozen turkey burgers £1.69 for a pack of four 301 calories per 100g
Frozen breaded chicken fingers £1.99 for pack of 20 69 calories per finger
Frozen potato wedges £1.49 for a 750g bag 238 calories per 100g
Frozen potato croquettes £1.49 for a 907g bag 174 calories per 100g
Devonshire summer fruit lattice £1.49 245 calories per quarter lattice
Summer fruits mix £1.99 for a 625g bag 34 calories per 100g

· Iceland spokespeople are available for comment or interview.
· There are 760 Iceland stores throughout the UK and Republic of Ireland
· Iceland provides free home delivery for any in-store purchase over £25.
· To find your local Iceland store call 01244 842842 or visit
· In 2000 Iceland merged with Booker and is now part of ‘The Big Food Group’, the UK’s leading integrated food group.

Photography of Catherine Zeta Jones in the famous red Versace dress at this year’s Oscars is available from PA photos.


Blueberry/mixed fruit smoothie
2 tbsp Bio blueberry yoghurt
1 tbsp blueberry/mixed berries
Large slice of cantaloupe melon
1 scoop low fat vanilla ice cream
100mls skimmed milk

Blend together and serve over crushed ice.

Spicy pumpkin soup
Serves 4
Per portion: 145 kcal, 1g fat

1 pumpkin
2 red chillies – deseeded and finely sliced
150g Iceland frozen sweetcorn
Finely chopped onion (try Iceland’s ready prepared frozen chopped onions)
900ml vegetable stock
Freshly ground black pepper

Halve the pumpkin and scoop out the seeds and fibrous flesh. Cut the pumpkin into smaller chunks and place in a roasting tin. Sprinkle over the chillies and season. Roast in a preheated oven, 200C Gas Mark 6, for 45 minutes.

Meanwhile, place the frozen sweetcorn and onion in separate saucepans and prepare following the directions on the packets. When it is ready, place the sweetcorn and onion in a clean pan with the stock and simmer for five minutes. Season to taste.

Remove the pumpkin from the oven, scoop out the flesh, mash with a fork and add to the soup. Blend in a food processor. Simmer for 25 minutes.

Serves 4
Per portion: 325kcal, 3g fat

4 taco shells
½ shredded lettuce
1 small jar spicy salsa
400g diced chicken breast
225g kidney beans
400g tin chopped tomatoes
1 tbsp tomato puree
Finely chopped onion (try Iceland’s ready prepared frozen chopped onions)
1 red chilli
1 green pepper
Spray of oil
2 cloves of garlic

Prepare frozen onion and chicken as per directions on the packets. Heat the oil and add the onion, garlic and chilli to soften. Add peppers, chicken, paprika, tomatoes, tomato puree and kidney beans. Simmer for 15-20 minutes.

Warm taco shells for 45 seconds in microwave, add filling, top with lettuce, a sprinkle of grated cheese and 1 tsp of salsa to taste.

Serves 4
Per portion: 143 kcal, 5g fat

200g salmon steaks
150g rocket
150g baby spinach leaves
4 tsp balsamic vinegar
Spray of oil
12 cherry tomatoes – halved
50g sundried tomatoes – chopped
4 spring onions – sliced diagonally
8 black pitted olives – halved

Defrost salmon steaks as per directions on the packet. Brush steaks with a little oil, place on a baking tray. Add vinegar, lime juice, paprika and keep at a low heat for 20 minutes, finish under a hot grill. Add to salad ingredients.

This press release was distributed by ResponseSource Press Release Wire on behalf of Good Relations North (Leeds) in the following categories: Health, Women's Interest & Beauty, Food & Drink, for more information visit