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Azure (booth #88), the telecoms revenue assurance company, will be announcing its roadmap to address route optimisation requirements of next-generation networks at TeleManagement World, taking place at the Acropolis Conference and Exposition Center, Nice 17 – 20 May 2004.

Route optimisation enables telecom operators to capture and analyse market rates, allowing them to maximise revenues and minimise payments to other carriers, whilst ensuring the highest quality traffic routing. Next-generation IP-based networks present different challenges and opportunities for telecoms operators compared to current legacy networks.

Azure’s route optimisation software for next-generation networks will allow carriers to evolve to a full margin management environment. Margin management allows carriers to take a holistic approach to their voice and data routing, by considering more factors than just lowest cost routing, including the service level provided to the customer and the total value of the customer contract.

David Halliday, director of margin management at Azure, said: “The rollout of next-generation networking technology by carriers provides us with a unique opportunity to expand further the benefits of route optimisation. Margin management is a central part of our vision to provide customers with a truly integrated revenue assurance solution. Our challenge is not only to provide margin management on next-generation networks but ensure that it operates seamlessly across next-generation and traditional network elements.”

Azure’s principal objective is to enable communications operators worldwide to reduce losses and safeguard profits from malicious and unintentional revenue leakage. It offers a range of revenue assurance products and services including; Interconnect Accounting, Fraud Management, Event Integrity, Mediation Management and Route Optimisation.


About Azure (
Azure is one of the world’s leading revenue assurance companies with offices in London, Ipswich, Paris and Hong Kong. Its portfolio includes Interconnect Billing, Fraud Management, Mediation Software, Event Integrity and Route Optimisation. Azure provides individual products or complete revenue assurance solutions using a common platform and any combination of products that a customer might need. Customers can choose a system that they own and operate themselves or a bureau that Azure manages on their behalf. Amongst Azure’s customers are PTTs, mobile operators, national operators, carrier’s carrier and cable TV companies; Azure has significant carrier experience and understands the problems faced by all these operators. The company’s heritage is based on the fundamental technology and skills developed whilst in BT in the early 1990’s with many of the world-class technical experts remaining at Azure today.

Azure was spun out of BT in April 2003 and is backed by the technology venturing partnership, NVP Brightstar, created in February 2003. NVP Brightstar has been created by BT Brightstar, formerly part of BT’s research and technology business, BT Exact; Coller Capital, the UK-based global private equity investment manager; and New Venture Partners, the US-based venture capital firm.

Further information
Alex Crawshaw / Ged Carroll / David Pincott, Pirate Communications
tel: +44 20 7760 7050 / /

This press release was distributed by ResponseSource Press Release Wire on behalf of Pirate Communications in the following categories: Computing & Telecoms, for more information visit