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BOISE, Idaho, May 19, 2004 - ProClarity Corporation, a leading provider of analytic application technology for the enterprise, today announced it is has been positioned by Gartner, Inc. in the visionary quadrant in the new ‘Business Intelligence Platforms Magic Quadrant ’ report. Gartner defines vendors listed in the visionary quadrant as having a clear vision of market direction and are focused on preparing for it, but can still improve in terms of optimising service delivery. ProClarity was evaluated on its vision and ability to execute upon that vision.

According to the report, “Although 2003 was a challenging year, recent Gartner DataQuest research has determined that the BI market experienced 5.5 percent growth during that period, compared with a slight decline of 1.2 percent in 2002. Most indicators suggest that 2004 will be a year of strong growth in the BI market and as the global economy rebounds, BI is near the top of IT and line-of-business agendas.”

ProClarity continues to advance as a leading BI platform vendor based on the strengths of its award-winning ProClarity® Analytics Platform. The ProClarity Analytics Platform offers comprehensive analytic capabilities with out-of-the-box ease of use, and the flexibility for customisation to adapt to changing BI needs.

“Enterprises around the world continue to use the ProClarity Analytics Platform for its in-depth analytic capabilities and unique customisation features as a means to increase corporate knowledge,” said Bob Lokken, ProClarity president and chief executive officer. “To be recognised by the industry’s leading analyst firm for our BI vision and adaptability is a testament to our corporate mission. It is our goal to provide customers with the world-class analytic capabilities necessary to drive more efficient decision-making.”

Since its release in November of 2003, the ProClarity® Analytics Platform 5.3 has served as the cornerstone for a variety of advanced analytic tools in various industries including retail, consumer packaged goods, healthcare, banking, financial services, government and education.

About ProClarity Corporation
ProClarity Corporation’s industry-leading application development platform helps customers build sophisticated custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes, decision-making workflows and existing database and software technologies, feature patented visualisations, web-like navigation and powerful calculations to transform information into individual understanding. UK operations are based at Heathrow with headquarters in Idaho, USA and regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports over 1600 customers globally including ABN AMRO, AT&T, Ericsson, HP, News International, PepsiCo, Reckitt Benckiser, Reuters, Roche and Scottish & Newcastle Retail. To learn more, visit

Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted April 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Insight Marketing and Communications in the following categories: Computing & Telecoms, for more information visit