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LONDON, 19 May, 2004 - Kesa Electricals, Europe’s third largest electrical retailing group, has selected corporate performance management (CPM) software vendor, IntelligentApps, to deliver a powerful analysis front end to its data warehouse. The application will provide detailed sales and margin analysis, which will drive product-buying synergies across the organisation as Kesa Electricals develops its supplier management strategy. The Group operates nearly 700 stores across seven European countries, its key brands include Darty and BUT in France and Comet in the UK.

Following its demerger from Kingfisher, Kesa Electricals completely re-evaluated its data warehouse reporting requirements to ensure it had the most appropriate tools in place for the new company’s reporting and analysis needs. Jon Pallot, CIO, Kesa Electricals explained: “We wanted a solution that would enable us to take advantage of the normal OLAP style slice and dice, but we also wanted the added depth of being able to carry out advanced multiple product category selections that could be easily formatted into usable reports.”

IntelligentApps replaces a combination of Wired Analyzer and Business Objects. “By removing the need to combine our reporting and analysis across two distinct product sets and share data between the two IntelligentApps addresses our previous limitations and will enable us to improve our productivity,” said Pallot. “The multi-query and multi-tool approach demonstrated by IntelligentApps offered huge functionality advantages.”

According to Pallot IntelligentApps was also preferred for its superior Excel functionality. “We looked at other tools during the evaluation, but we kept coming back to this Excel add-in approach combined with the multi-query and multi-tool approach. Our users love the powerful Excel interface in IntelligentApps and we can keep our training costs to a minimum because at the front-end is a tool that everyone is totally familiar with.”

End users include Kesa Electricals’ commercial financial analysts and central sourcing teams. Key business measurements include product costs and volumes, sales costs and volumes, customer management strategy, range buying, supplier management strategy, price comparison, margin comparisons.

Kesa Electricals will benefit from having a more accurate understanding of who they are buying from and at what price, as well as who is buying from them and in what product categories. ”On a daily basis the financial analysts will be creating margin reports and analyses, and the category managers will be evaluating how particular products are performing, conducting range reviews, or preparing for supplier negotiations,” explained Pallot.

With the implementation due to go live at the end of May Pallot is anticipating significant productivity gains. “We anticipate that by deploying IntelligentApps we will see a 2-3 fold improvement in our analytical capabilities. This is hugely significant because as the company expands our existing staff will be required to support an increased range of core products and negotiate with a larger number suppliers.”

For more information:
Nicky Clark
IntelligentApps Limited,
T : +44 (0)20 8661 2395
E :

About Kesa Electricals
KESA Electricals is Europe’s third largest electricals retailer, operating 790 stores across seven European countries. The company holds the market leading positions in France through Darty and BUT and is number two by sales in the UK market with Comet. It also has leading positions in Belgium and the Czech Republic and Slovakia.

About IntelligentApps
IntelligentApps focuses on providing corporations with industrial strength Corporate Performance Management applications, ensuring the highest levels of scalability, coupled with the absolute lowest cost of ownership. By marrying the industry standard and leading OLAP database platform – SQL Server 2000 Analysis Services - with the end user deployment tools of choice – Web Browser and Excel for report authoring - IntelligentApps provides a new breed of Performance Management applications for the Microsoft Business Intelligence platform.

Users and IT can create and manage sophisticated multidimensional applications without the steep learning curves and costly training associated with proprietary Business Intelligence solutions.

Since launching its initial product set in 2002 IntelligentApps has fully exploited the Microsoft .NET Platform to develop its revolutionary 4.0 product family, becoming a Microsoft Office 2003 launch partner in November 2003 and developing the first seamless operational reporting interface for Microsoft SQL Server 2000 Reporting Services. This development has resulted in the Corporate Performance Management ideal of ‘Develop in Excel, Deploy on the Web’.

Founded in 1999 and headquartered in London England, IntelligentApps is a privately owned company with over 140 customers worldwide. Major customers include Reuters, Pennzoil, Shell, News International, Philip Morris, DeBeers, Ace Underwriting, Dell, Thorntons, ALEA, Scottish & Newcastle Retail and the Home Office.

Typical end user applications include Performance Dashboards, Sales and Financial Reporting applications, KPI Scorecards, Ad Hoc Reporting, Operational Analysis, and Production Reporting.

For further information on IntelligentApps visit our website at

IntelligentApps - Freedom to develop applications in lightning timescales providing the best analytical and reporting solution commercially available. Freedom to excel.

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