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11 June 2004


KITEKAT JOINS PAWS WITH GARFIELD
Free cinema tickets in promotional packs!

It’s the purrfect match! KITEKAT is joining paws with the loveable rogue Garfield to support his debut feature film – Garfield The Movie and lucky shoppers can be in with a chance of winning a FREE ticket to see the film in special promotional Kitekat packs (priced around £1.99 for 12 x 100g pouches)!

The cheeky cat from KITEKAT, Cattus Kitekattus or ‘CK’ to his friends, is set for a piece of Hollywood-style stardom as he becomes firm feline friends with Garfield. Starring together in on-pack promotions, CK and Garfield will charm cat lovers across the nation, offering KITEKAT customers the chance to win free kid’s cinema tickets to see Garfield The Movie at ODEON cinemas.

With a star-studded cast it is no wonder that Garfield is grinning from ear-to-ear, as Bill Murray lends his voice to the animated, lasagne-loving ginger tom, whilst Jennifer Love Hewitt stars as his vet and Breckin Meyer plays his hapless owner, Jon Arbuckle. Adapted from the syndicated cartoon strip read the world over, the feature length live action / CGI picture is set to entertain parents as much as kids!



Aileen McLaughlin from KITEKAT commented, “Here at KITEKAT we are thrilled to have had the opportunity to support Garfield in his forthcoming feature film debut. We are sure that Garfield: The Movie will appeal to the whole family as it will remind parents of their childhood and kids will love seeing Garfield up to his usual tricks”.




Watch out for promotional packs of KITEKAT in store from the beginning of June, whilst Garfield The Movie will be gracing the silver screen from 30 July 2004 – for more information on the film visit www.garfieldmovie.com. So, make sure you don’t miss out on the chance to see the tubby tom in action!

- Ends -


Notes to Editors:
· KITEKAT® is a registered trademark of Masterfoods 2004
· Garfield: The Movie is on general release from 30 July 2004, by Twentieth Century Fox
· Brief Synopsis of the film:

Life couldn’t be sweeter for Garfield. Parked on a comfortable lounge chair in front of the TV, feasting on his favourite dish – lasagne – he’s the master of his universe. That is, until his owner, Jon, takes care of a sweet but dimwitted dog, Odie, turning Garfield’s perfect world upside down. Now, Garfield wants only one thing: Odie out of his home and life! But when the hapless puppy disappears, Garfield, maybe for the first time in his life, feels responsible. With an uncharacteristic amount of energy and courage, Garfield manages to pull himself away from the TV, and spring into action. He’s on a mission to save Odie and get back to his beloved lounge chair!


For further information please contact Kate Hopper kate.hopper@ketchum.com or Nicola Gregson, nicola.gregson@ketchum.com Tel: 020 7611 3500

This press release was distributed by ResponseSource Press Release Wire on behalf of Ketchum in the following categories: Children & Teenagers, Entertainment & Arts, Women's Interest & Beauty, Farming & Animals, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.