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EU enlargement will offer clear opportunities for business growth - but not at the cost of the environment, was the message given to 200 of Europe’s top IT managers this month at a conference hosted by business technology provider, Brother International Europe.

The TEC 2004 event in Berlin focused on the key developments behind the interlinking themes of technology, environment and corporate social responsibility.

Among the high-level speakers, Dr Said Zahedani, Director Developer Platform and Strategy Group of Microsoft gave an insight into future technologies while Dr Alejo Vidal Quadras-Roca, Vice President of the European Parliament detailed the opportunities to be gained from EU enlargement. Businesses were also encouraged by Dr Thilo Bode, former Executive Director of Greenpeace to make environmental concerns central to business strategy.

Sharing the company’s vision for the office of the future, Seiichi Hirata, President, Brother Industries Ltd, commented: “TEC 2004 provided the opportunity to debate the major issues that will be impacting on business in the next few years, with environmental issues creeping further towards the top of everyone’s agenda. With electrical and electronic waste growing three times faster than any other waste category in the EU, environmental issues surrounding IT are now a major concern. Office technology over the next few years will be designed to minimise energy consumption and ongoing running costs and to maximise recyclability. ”


Brother has recently made a long-term commitment to environmentally responsible product design with the achievement of the coveted TCO ’99 global environmental standard for a total of ten business machines. This includes the world’s first TCO ‘99 accreditation for an all-in-one device – combining printer, scanner, fax and copier functions in a single machine. Brother now offers the most comprehensive range of eco-designed products on the market today.

ENDS 2 JULY 2004

For further information please contact Sasha Stewart or Alison Owen at Staniforth on 0161 274 0100 or e-mail sasha.stewart@staniforth.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Staniforth Communications (Manchester) in the following categories: Business & Finance, for more information visit https://pressreleasewire.responsesource.com/about.