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Four megapixel resolution and 3.4x optical zoom set a new standard in
ultra-compact housing

Fujifilm today announced the FinePix F440 Zoom: a four megapixel digital camera with a 3.4 times optical zoom, two inch LCD screen, and housed in a design so small that it can be hidden behind a single Post-It® Note.

Borrowing the good looks of its predecessors – the popular FinePix F410 and F420 Zoom – the trim figure of this new model is possible thanks to a newly developed lens structure. The clever lens design makes this camera’s enviable vital statistics achievable (W 74.5 x H 62.3 x D 21.3 mm and a body weight of just 150g).

Although weighing no more than a mobile handset, the FinePix F440 Zoom is big where it counts – boasting a 2” LCD screen, fast F2.8 lens and enough megapixels to allow images to be printed as enlargements without loss of quality.

Furthermore, the brushed metal casing and eye-catching, cool, blue lights will please those who feel aesthetic appeal is as critical as image quality.

Not just a pretty face, the FinePix F440 Zoom is capable of ISO 80, enabling enhanced quality images in bright conditions.

A new lithium rechargeable battery gives the camera stamina, while technology advancements mean its power consumption has been reduced even further. The FinePix F440 Zoom comes complete with a PictureCradle, making recharging and downloading both easy and convenient. PictBridge™ compatibility also allows printing at home without the need for a PC or Mac.

FinePix F440 Zoom features at a glance:
· CCD sensor delivering 4.1 million pixels
· 2.0-inch LCD monitor for clarity and detail
· 3.4x optical zoom lens
· Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
· New lithium battery (NP-30) and reduced energy consumption
· Movie capture of 10 frames per second with sound
· xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB)
· USB PictureCradle for fuss-free downloading of images and battery recharging
· PictBridge™ compatible for direct printing without a PC

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, “Despite their non-professional positioning, ultra-compacts are where some of the most interesting technological advancements are being made in digital photography. We’re pleased to be the first to offer a lens that goes all the way to 130mm and a 2” LCD in a body so small.“

Availability & pricing

The FinePix F440 Zoom will be available from UK retailers in August 2004. Pricing will be announced nearer to the date of retail launch.*

Notes to Editors

*For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, images and products for review, please contact:

Jemima Stiles/Tara O’Brien
Midnight Communications
0870 458 4182
jemima@midnight.co.uk/tara@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez / Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:
Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, for more information visit https://pressreleasewire.responsesource.com/about.