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Fujifilm announces underwater housing for widescreen digital camera

Fujifilm today announced a secure underwater case to house the FinePix F710 Zoom, the UK’s first widescreen digital camera. This robust sub-aqua unit allows the underwater photographer greater shooting versatility at depths of up to 40 metres, and has been ergonomically designed to withstand challenging conditions.

Based on Fujifilm’s acclaimed Super CCD SR technology, the FinePix F710 Zoom is well equipped to handle the extreme light and shadow contrast of an aquatic landscape. The polycarbonate housing shields this impressive camera from the elements, allowing detailed images of underwater scenes to be taken with pin-sharp clarity.

The FinePix F710 Zoom camera comes equipped with a 4x zoom lens, pop-up flash and 2.1” widescreen (16:9) LCD display, ideal for capturing images and short movies to play back on the increasingly popular widescreen TV, without distortion.

The watertight seal and lock on the underwater housing ensure the camera is securely fastened at all times. Designed with easy handling in mind, the housing comes with bright orange buttons, making the controls easy to navigate and highly visible underwater. An LCD screen hood provides shade to combat difficult shooting conditions such as bright sunshine or sub-aqua reflections.

Just in time for the summer holiday season, the housing is a must-have accessory for those planning trips by the sea, or for anyone into water-based activities or other extreme sports.

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, “The FinePix F710 Zoom is proving to be a popular addition to the Fujifilm range. The ability to use an underwater casing now extends the photographic experience into an exciting new world. Specifically designed to handle demanding lighting and environmental conditions, this impressive package is a must-have for photo fans, keen to take their camera everywhere they go.”


FinePix F710 Zoom Underwater Housing features at a glance:
· Pressure resistance: 40 metres
· Made from tough, transparent polycarbonate
· Dedicated design retains full camera functionality when sealed
· FL reinforced glass lens window
· 148mm x 99mm x 102mm (W x H x D)
· Weight: 376g (excluding camera and accessories)

Package includes:
· Waterproof case
· Hand/wrist strap
· Silicon grease
· Silica gel
· LCD hood
· Spare O-ring
· Unlocker/O-ring remover
· Spare optical sensor pad
· Owner’s manual

Super CCD SR sensor – High Fidelity PhotographyTM
Fujifilm’s Super CCD SR provides a truer representation of the actual subject being photographed, revealing highlight detail and offering a four-fold increase in dynamic range. By using the innovative layout of paired photodiodes, the technology enables confident shooting in both bright and cloudy conditions, combats the bleached-out effect created by flash photography and increases exposure latitude – a great advantage in difficult lighting conditions.

ENDS

Notes to Editors

For further information, please contact:
Tara O’Brien
Midnight Communications
0870 458 4182
tara@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:
Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, for more information visit https://pressreleasewire.responsesource.com/about.