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Leading health and wellbeing solutions provider, FirstAssist, has chosen DataCash to provide its credit card processing service. The new contract award follows FirstAssist’s implementation of a major new IT infrastructure across the business and reflects the need for a parallel payments system.

As an established player within the healthcare and assistance markets, FirstAssist offers a range of innovative products and services for corporates, SMEs, banks, insurers and affinity organisations, promoting the ideal work-life balance. The industry has seen a significant growth in offering online services and the need for an efficient yet secure e-payment facility was clear.

Gavin Breeze, founder and business development director for DataCash, says: “Increasingly, merchants need to ensure their payment systems are safe, reliable and up to speed with all new technological developments and applications. As their presence grows, more and more companies like FirstAssist are looking to outsource their e-payment solutions to experts such as DataCash.”

“DataCash has a strong track record in providing companies with robust, secure and dynamic payment processing services,” says FirstAssist’s Mike Buckland, Software Development Manager. “We were particularly impressed by the immediate offer of reference sites for due diligence, accurate pricing schedules, web based XML schema examples and ongoing support from their technical team.”

A major consideration of FirstAssist in the selection process was the availability of a working solution within a very short lead-time. “This was essential for the initial support of our claims handling of the MoreThan travel business, which commenced in June 2004,” explains Buckland.

FirstAssist will transition its remaining business systems – product, policy and claims management – over to DataCash later this year.


For further press information, please contact:

Glen Goldsmith
2thefore Ltd
Tel: 01483 811234
Mob: 07812 766338

Katie King
2thefore Ltd
Tel: 0208 360 2442
Mob: 07974 161179

For information about DataCash, please contact:

Sarah Goode
Tel: 0207 421 9282
Mob: 07739 777106

Editors notes

About DataCash

DataCash is the only quoted payment solution provider in Europe and provides outsourced solutions for the authorisation, settlement and fraud management of credit and debit cards as well as direct debits, direct credits and cheques. All transactions are accessible to merchants through a real-time MIS Reporting Suite. DataCash's fraud management solutions support industry initiatives such as AVS/CV2 and 3-D Secure's Verified by Visa and MasterCard SecureCode as well as traditional, rules-based, fraud screening. DataCash's solutions are suitable for merchants selling through any channel including High Street Point of Sale, the Web, Interactive TV, Kiosk, Call Centre and Interactive Voice Response ('IVR').

About FirstAssist Group Ltd

FirstAssist is the leading health and wellbeing services provider, creating an environment for the ideal work-life balance through advice, care and insurance solutions. Employees and their families, employers large and small, and customers and members of organisations all benefit from FirstAssist’s offering. Operating 24/7, the company employs over 1100 staff with offices in Bournemouth, Halifax, Hinckley, Plymouth, Purley and Sutton. For information on the full range of FirstAssist’s products and services please visit

For further press information please contact Sarah Thorne or Justine Russell on 0208 977 9132 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of 2thefore in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit