g8wave To Supply Text-Based Dating Platform For Virgin Radio
London, 15th July 2004: g8wave, the UK’s premier mobile entertainment, marketing and gateway services provider, has been appointed by Virgin Radio to supply an integrated mobile, fixed-line and web-based dating service for listeners. Now, for the first time in the UK, radio dating is employing a SMS text-based registration mechanic that will allow Virgin Radio listeners to quickly and easily begin flirting and chatting with over 100,000 other members.
Alisdair Anderson, g8wave’s sales director said; “This deal cements g8wave’s position as the leading provider of services in this space, as we now own over 75% of the commercial radio dating market. The fact that Virgin Radio selected g8wave is testament to the quality and reliability of the service we offer.”
Steve Taylor, station manager, Virgin Radio said; “We needed a partner that was able to cope with a very high volume of traffic from day one. g8wave has the experience, expertise and technology to ensure that we are able to run a faultless dating service and add a further dimension and reach to the Virgin Radio brand.”
The dating service went live on 2nd July, supported by on-air and on-line promotion on Virgin Radio and at www.virginradio.co.uk. To join, participants either sign up by phone, on line or via SMS. They receive matches based on their dating preferences and messages from other members. They can then respond to these people and start dating.
To maintain the strength of Virgin Radio’s brand communication the SMS registration process for the dating service has been integrated into Virgin’s existing shortcode, 81215, which reflects their key AM frequency.
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g8wave is a major UK market player in mobile entertainment and revenue services. With gateway connectivity to the six largest networks, g8wave can reach all of the UK’s mobile users with innovative premium entertainment content. Offering clients full service packages, supported by technology expertise and service reliability, g8wave can ensure smooth and efficient campaign delivery.
Launched in the UK in 1996, g8wave is owned by US-based Phoenix Media Group.
For further information, visit www.g8wave.co.uk
About Virgin Radio
Virgin Radio is the UK’s only commercial rock music station. It can be heard on 105.8FM in London, on 1215AM nationwide, on any DAB Digital radio, via Sky Digital and the cable TV networks and via WorldSpace. Virgin Radio is the world’s most listened to station on the internet and can be heard at www.virginradio.co.uk. Virgin Radio is wholly owned by SMG plc.
If you would like more information on g8wave, please contact:
0207 379 6662
For further information on Virgin Radio please contact:
Virgin Radio Press Office
T: 020 7432 3418
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