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What do rock idol Bruce Springsteen, former New York Mayor Rudolph Giuliani, and Ken Griffey, Jr., star of the Cincinnati Reds have in common? 

They are all dedicated Powerstep users. 

Powerstep from Carnation is a unique podiatry support system that helps relieve heel and arch pain, as well as knee and lower back pain.

In an independent podiatrist trial* carried out in the US on over 150 subjects, Powerstep was proven to have advantages versus its leading competitor in:

- Overall Product Preference
- Pain Relief
- Fit & Comfort Ratings
- Satisfaction with Flexibility, Length and Width

Why do we need Powerstep?

Our feet were originally designed to walk on earth, not concrete, hence the great natural flexibility of the foot which has 26 bones, 19 muscles, over 100 ligaments and thousands of nerve endings. Walking on hard inflexible surfaces flattens the foot and often causes over-pronation (rolling inwards of the feet) in up to 90% of the population.

Excessive pronation causes strain on the arch, heel ankle, knee and back often resulting in great pain. Common insoles don't provide needed the support that our feet need, and ordinary supports can collapse too easily and don't stabilise the heel.

Powerstep features a unique 4-part design to relieve foot pain:

1: A prescription standard arch support
2: A heel cradle and platform for stability
3: Unique double layer cushion casing
4: Anti-bacterial topsheet

Says Kimby Osborne, Carnation Footcare's chiropodist, "Your feet take the full weight of your body, and they need to be kept in tip top condition. Powerstep stops over-pronation 'the excessive rolling inwards of the foot' which can be the cause of strain, foot arch (known as plantar fasciitis), heel, knee and back pain. Over-pronation can also cause bunions, callous and corns and even ingrowing toe nails".

Powerstep is available from Superdrug and Lloyds Pharmacies in S, M and L, priced £22.99.

For further information about Powerstep contact Carnation Footcare, freephone 0800 018 7117 or visit where you can find more information and order online.

For more information on the complete Carnation Footcare range, please telephone Carnation on 0121 544 7117, or go to

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Editor's notes:
* Data on file

Further press information:
Tara Manning / Jane Martindale
CCD Healthcare PR
020 7434 4100

This press release was distributed by ResponseSource Press Release Wire on behalf of CCD PR Ltd in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, for more information visit