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“ - A must-see music website,” The Web Review

For immediate release:

July 13th 2004, Southampton, UK – While the men in suits get hot under the collar as the online music industry shifts up a gear, one independent online music magazine is quietly building up quite a following.

Officially relaunched in July, the new-look still has no corporate involvement, and is still self-producing 100% of its content and achieving its initial aim - to provide a quality independent alternative to the plethora of corporate-run sites, as a small team run the website, with students and users sending in reviews. was launched in 2001, as an independent voice in an industry saturated by big corporations, borne from a reaction to mass media manipulation and profit-over-purpose that comes from corporations, majors and money-makers within the industry.

“Our purpose is to give our users what they want, rather than lining our pockets as top priority,” says Founder, James Suddaby, who is only now implementing revenue streams in the site’s third year, and opting to support sites that do have a purpose, such as Oxfam’s, Protest Recordings and new Southampton studio, Planet Sounds.

Meanwhile, all the big guns, from Coca-Cola and Starbucks to Tesco and BT are jumping on the online music bandwagon, but is riding the wave of the consumer backlack against the current corporate take-over, and has kept focusing on content rather than revenue. And that has paid off, with a good subscriber base and visitor numbers. The site also received a special mention as a finalist in last year’s Hampshire Web Awards, along with a 9/10 on ITV’s The Web Review.

Almost three years old and the site now includes a range of interviews, from Gary Numan and Gabrielle to Alicia Keys and Emma Bunton, with new site features including a competition section and ticket booth. Users can browse the bookshelf, watch video clips, listen to audio samples or use the site as a promotion vehicle if unsigned. DJs can source equipment and learn about the history of turntablism; musicians can find song lyrics and music-making software reviews; unsigned talent can find independent record labels and sites on which to promote their music and music-lovers can read, listen, watch and learn about their favourite artists.

Those interested in pursuing a career in music can browse the music careers section, and the site acts as a platform for major and independent record labels to promote their artists.

Distinguishing itself from well established music sites with the backing of reputable offline brands behind them, has not been easy, but the team have done a good job. “Certainly, creating a user-led interface has been a lot less difficult than if we’d all been suits with profits as the priority. Content is king, but so is the user of that content, so we’ve made them the priority and given them a voice,” says Suddaby.

“And, we don’t slate artists music, ever – instead, if we don’t like someone’s music we won’t review it. We dislike seeing any criticized, and artists seem to like the fact that we ask them about their music and not their private lives,” says Founder, James Suddaby. are indeed keeping it real:

An independent voice in a corporate industry Do you?



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