Gin lovers are fighting back following the Office of National Statistics to axe once the UK's favourite tipple.
70% say a glass of fizz like G&T is essential picnic ingredient
It may have been a wash out, but can you imagine summer without a refreshing G&T
Warrington based, G&J Greenall's, the UK's oldest gin distiller is enjoying an increase in Gin sales
Rain, road works and sunburn, you could do without it … but can you imagine a British Summer without enjoying a G&T?
Seventy per cent of us feel that a glass of fizz like G&T is an essential accompaniment to a picnic, but there was almost no choice this summer thanks to the Office of National Statistics. Not only did they do away with Local Newspapers and Dishwasher Power, but the decision to remove Gin from the Retail Prices Index (RPI) could have meant last orders for distillation of what was once, the favourite tipple in the UK.
Out of favour with the Government, but certainly not out of sight on the Houses of Parliament terraces - rain or shine, fans of 'Dutch Courage' have not been deterred according to Warrington based G&J Greenall's, the UK's oldest Gin distiller.
It may not have been the perfect summer for picnics, but we haven't been washed away by the Governments attempts to ruin another great British Industry - sales at the Warrington distillery have increased a staggering 143 per cent year on year for Greenall's Original Dry London Gin.
Tony Sharpe, G&J Greenall's Managing Director comments: "Our passion for food has filtered down to a desire to serve and enjoy the perfect drink. Not only have we seen an increased popularity in mixing cocktails at home, but consumers are gaining more pleasure from the preparation, mix and serve of their favourite drinks - of which Gin is very often the staple ingredient."
Tony Sharpe continues: "Greenall's have distilled Gin in Warrington since 1761, and we still use the original recipe that provides us with the distinctive, refreshing taste that our loyal customers around the World enjoy."
The RPI is the Government's key measure of price inflation and each year, looks at our most purchased 650 products, but they don’t always get it right. In 2001 there was uproar when another household favourite, Salad Cream, was removed from the RPI basket.
Contact Jon Bennett or Debs Bartlett on 0117 973 1173 or 07980 881 682 or firstname.lastname@example.org for further information
Tony Sharpe available for interview
G&J Greenall, one of the country’s leading and oldest established distillers, has been producing gins of the highest quality since 1761. The company has expanded to offer a range of Gin brands including Greenall’s Original London Dry Gin, Quintessential Warrington Dry Gin and ready-to-drink Greenall’s Gin and Tonic cans, plus a comprehensive portfolio of Vodkas and Tequilas. G&J Greenall now export to over 50 different markets throughout the world including many European markets, Canada, Russia, the Middle East, the Far East and New Zealand to name a few.
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