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More and more women are thinking about a career in plumbing. The trade has become a real career option thanks to the high profile of ‘Posh Plumbers’ on TV and ‘Know Your Place’ a new initiative from the Equal Opportunities Commission. And many of the new breed of women plumbers are going online to buy supplies according to,' href='">' target='_blank' rel='nofollow'>"> the UK’s largest online plumbing store.

As well as getting through some tough training and dealing with a degree of prejudice, women plumbers are faced with that nightmare of all nightmares for the inexperienced newbie – the trade counter. Trade counters are busy places and can be very intimidating for people who don’t know exactly what they’re looking for.

To escape the intimidation, women are going online to According to managing director James Hickman, 62% of the company’s customers are women:

“With online purchase, no-one has to worry if they don’t know exactly what to ask for. That’s very attractive to people new to plumbing and especially to women – nearly two out of three of our customers are female.”

The online environment is ideal for people to buy plumbing and bathroom supplies for a number of reasons:

• People can take their time making decisions – there’s no impatient plumber waiting in the queue behind.

• There’s lots of information available not only on choice of products but how to use and install them.

• People can buy at any time of the day and still get excellent prices
• Flexible delivery means that they can get on with work and don’t need to travel or wait.

Sales at have been growing at an average of 100% per annum for the last three years and the company is on target to reach £10m in sales this year.

According to James Hickman:

“We’ve a 100% online business and customers love it. We now employ 15 people and have just moved to much larger premises in Evesham."


For further information contact:
James Hickman, Managing Director,, tel: 01386 768078,

Ken McGaffin, Linking Matters, 020 7684 6895,

The Equal Opportunities Council’s initiative can be found at .

This press release was distributed by ResponseSource Press Release Wire on behalf of Linking Matters in the following categories: Consumer Technology, Computing & Telecoms, for more information visit