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Dame Anita Roddick, Activist & Entrepreneur, Founder of the Body Shop, to Release Two New Books - Troubled Water & NUMBERS - in October 2004 on www.AnitaRoddick.com

Hampshire, UK - July 26, 2004 - Speaking Engagements and Book Signings in the UK to Coincide with the Release.

As the ‘culture of fighting back’ continues to grow, Dame Anita Roddick, Founder of The Body Shop/Social Activist/Entrepreneur/Editor/Publisher, announces today the release of two books Troubled Water: Saints, Sinners, Truth and Lies about the Global Water Crisis and NUMBERS in October in the UK. The books are the third and fourth in the activist series of books from Roddick's award-winning publishing imprint, Anita Roddick Books, and are due to be published in the US, Australia and New Zealand this autumn in addition to the October UK release.

On Thursday 26th August, Roddick, an extraordinary speaker renowned for her ongoing social activism and vision, will be speaking at Edinburgh Book International Book Festival on the issues of the environment and her work on the issue of water: an essential, limited resource over which the wars of the future will be fought. This will be followed by a book-signing session. Anita will also take part in an ‘on-stage’ interview on the issues of the environment on Monday 30th August at Greenbelt 04, an arts festival in Cheltenham. A book-signing session will follow, along with a panel discussion with an economic justice theme.

Through her communications company, Anita Roddick Publications (ARP), Roddick experiments with various forms and mediums to celebrate and advance the same issues she's always cared about: human rights, the environment, and creative dissent. Roddick jokes that ARP manufactures "weapons of mass instruction."

As part of the venture, Roddick maintains a website, http://www.AnitaRoddick.com, whose tagline is "Get Informed, Get Outraged, Get Inspired, Get Active," featuring what's on her mind, information on the latest breaking global issues, ways to get involved, and more. Visitors can sign up to receive Anita’s monthly newsletter and campaign alerts. And, while she no longer sits on executive committees for The Body Shop, Roddick does continue to source new products during travels abroad, work as part of the creative team and spearhead campaigns.

“The Internet makes action a possibility for the masses,” says Anita. “Part of being effective at anything is being well-informed. Anyone can have an opinion – the people with power to get things done and see their vision realised are the people who know what they’re talking about. Information is power in a very real way. The mission of my communications company – through our books, website, campaigns and speaking engagements – is to deliver the right information at the right time and in the right format to the right people so they may use it to affect change in their own lives, in the world, or ideally both.”

“Two of my greatest passions now are the campaigns we've undertaken as part of Anita Roddick Publications. One focuses on sweatshop labor by multinational corporations.. And we've joined with a group of human-rights activists to free the American political prisoners known as the Angola Three. These three men, who were black political activists in the 1970s, have served over 31 years in solitary confinement in Angola prison for crimes they did not commit. It is my intention to do whatever it takes, for as long as it takes, to see that their story is told and they are set free,” says Anita on her website.

“With The Body Shop and Anita Roddick Publications, I will continue fighting for human-rights and against economic initiatives and structures that abuse and ignore them. That's a tall enough order to keep me busy for the next 30 years.”

Troubled Water: Saints, Sinners, Truth and Lies about the Global Water Crisis
Edited by Roddick with Brooke Shelby Biggs, Troubled Water: Saints, Sinners, Truth and Lies about the Global Water Crisis is a vivid collection of essays by some of the world's most powerful thought leaders, activists and luminaries (including Maude Barlow and Tony Clarke, Robert F Kennedy Jr., Vandana Shiva) who reveal that perhaps the single biggest threat to human rights, economic justice and even human life and civilization itself may be something as elemental as water.

"If the wars of this century were fought over oil, the wars of the next century will be fought over water." - World Bank Vice President Ismail Serageldin, 1995

"Water is more fundamental than any other substance on Earth: you can live three weeks without food, but without water you'll be dead in three days. Water cannot simply be a commodity to be exchanged and bartered by a few corporations, owned and controlled by big business. It is a human need and a right." says Roddick.

Packed with vivid images, this full colour book gives the reader a strong sense of the issues surrounding the global water crisis, but most importantly, tools to get involved in turning the tide. Instead of making the reader feel helpless and hopeless, this book leaves you armed with information and well-prepared to make change.

NUMBERS
Written by David Boyle, Edited by Roddick, NUMBERS is a ‘gift-book’ collection of some of the most peculiar, bizarre, shocking and hilarious numbers we could find. They are meant to make you think, to challenge your assumptions, to make you laugh, to move you to action or simply to entertain. Numbers can unlock secrets, split atoms, reveal the inner workings of people and machines, or draw patterns of jaw-dropping complexity and beauty. In the East, they have mystical significance - they can tell the future and are the key to the secret harmonies of the universe.

Did you know…?
• Proportion of the world’s population that lives on less than $2 a day: 3 billion
• Average time people spend on hold on the phone every year: 45 hours
• Number of mobile phones in the UK that have been eaten by dogs: about 1 million
• Estimated number of languages used in the world: about 6,000 (down from 10,000)
• Number of years in the average life spent on the toilet: 3 years
• Americans who claim to have been abducted by aliens: 3.7 million??


For additional information, visit www.AnitaRoddick.com

For interviews, quotes, book information, images, cover art, etc, contact:
Karen Bishop or Helen Wilson at Anita Roddick Publications Ltd
Telephone: 01243 816677
Email: karen@anitaroddick.com / helen@anitaroddick.com

Troubled Water: Saints, Sinners, Truth & Lies About the Global Water Crisis is available from all good UK high-street and online bookstores and from www.anitaroddick.com from 1st October 2004. RRP - £9.99. ISBN: 0-9543959-3-X

Numbers will be available from all good UK high-street and online bookstores and from www.anitaroddick.com from 1st October 2004. RRP - £4.99. ISBN: 0-9543959-2-1
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