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- IN-FUSIO's Gaming Service Becomes Global Reference Point As Operator Opts For Proven Capability And ARPU Generating Service -

Bordeaux, France - July 28th, 2004 - IN-FUSIO, a leading mobile games service provider and publisher in Europe, US, and China, today announced that the Orange Group has selected its ExEn Gaming Extensions (EGE) to be a key feature of its Signature phone range, for Java-enabled handsets across Europe.

IN-FUSIO's EGE, which is compatible with all Java handsets, has been chosen by Orange for its ability to provide the most comprehensive service for generating mobile game communities and sustained repeat revenue. IN-FUSIO mobile game service players have an ARPU three times higher than Java only offerings.

While EGE supports Java and BREW platforms it is the focus on service which is winning industry support. By adding end-user and 'managed' functionality EGE ensures that the mobile game experience is fun, addictive and, above all, intuitive.

Orange first adopted IN-FUSIO's ExEn gaming service three years ago and has since built a community of loyal and avid mobile game players. With the addition of IN-FUSIO's EGE, as a device requirement, Orange is ensuring that it continues to succeed as a leading brand for the youth market.

The first Orange handset to ship with EGE is due to be launched in Q1 2005.

Gilles Raymond, co-CEO and President, IN-FUSIO said: "The decision by Orange to adopt ExEn Gaming Extensions for its Java gaming handsets goes beyond a simple decision between technologies. What is at stake today is what operators can offer their customers' communities in the form of value-added services, increased functionality and ease of use and not what type of technology is embedded in handsets."

Julien Billot, Vice President of Marketing for Orange France said: "IN-FUSIO's EGE will introduce exciting games features and powerful players' community management tools. Thanks to our history with IN-FUSIO, we know that this dynamic combination of games and services can deliver revenues over and above other providers. It is for this reason that we partner so closely with IN-FUSIO, and why we want the ExEn Gaming Extensions to be embedded on our Signature phone series."

Florian Seiche, Director of Devices Orange: "Our focus on Orange Signature phone customisation is to deliver an easy to use experience, that removes barriers to adoption and increase usage. In the field of mobile gaming, IN FUSIO's EGE fits perfectly with this strategy, combining the benefits of Java standard and full end to end experience definition."

Seiche added: "IN-FUSIO's ExEn Gaming Extension will introduce exciting games features and powerful players' community management tools. Orange is keen to leverage current successes with IN-FUSIO in France, the UK and the Netherlands in order to accelerate the usage of mobile games and enhance the mobile gamer experience.

* About EGE:
EGE ignites the capabilities of MIDP 2.0 gaming APIs by providing a number of enhanced features while focusing on the delivery of user-friendly services to players. Feature highlights include:
. 'Real-time' multi-player functionality
. Enhanced 3D game play
. 'Recommend a game' to a friend
. Try and buy
. Simplified user interface for easy game play
With a continuing focus on the ease with which mobile gamers can access, share and interact with mobile games, IN-FUSIO's EGE sets an unparalleled standard of innovation which provides a clear revenue generating proposition for the market.

With the largest market share of mobile games in Europe and China, IN-FUSIO has entered the U.S. market to offer its diverse portfolio of original games entertainment and value added services to wireless carriers. At present, IN-FUSIO's portfolio of 65 mobile titles has been enjoyed by more than 11 million players worldwide. From stand-alone games to a fully managed and integrated games service, IN-FUSIO has unparalleled industry experience. As a games publisher and game service provider, IN-FUSIO provides a clear entry point for brands and game developers to effortlessly enter the mobile games market. IN-FUSIO currently works with a number of global game developers and has recently acquired, the Chicago based game studio Cybiko.

IN-FUSIO customers include Verizon, Sprint, AT&T, Vodafone D2, Orange France, SFR, Orange UK, Vodafone Omnitel, Telefonica Moviles and China Mobile. IN-FUSIO games are available on a wide range of handsets including, Nokia, Motorola, LG, Siemens, Toshiba, Sagem, Panasonic, Sharp, Alcatel, Philips, Mitsubishi, Bird and Vitelcom.

For more information, please visit the IN-FUSIO website at

For further IN-FUSIO press information, please contact:
Andrew Durkin
Tel: +44 (0) 1753 889100
M: +44 (0) 7887 998407

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Computing & Telecoms, for more information visit