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Super CCD HR technology takes further steps forward with key sensitivity improvement

28 July 2004

Fujifilm’s obsession with improving digital image quality has hit a new level with the launch of the FinePix F810 Zoom. This compact digital camera introduces a refinement in the construction of Fujifilm's Super CCD HR sensor, enhanced processor technology and a new sensitivity rating of ISO 80. These enhancements translate into something very simple – purer, clearer, sharper pictures.

The newly-designed Super CCD HR sensor featured in the FinePix F810 Zoom improves the storage capacity for electric charge held by each of its six million photodiodes (pixels). Along with the trademark Super CCD high sensitivity of ISO 800, this sensor refinement translates into a new lower sensitivity of ISO 80, greatly improved signal to noise ratio, along with an attendant increase in image quality. In other words, the FinePix F810 Zoom is capable of storing more electric charge in the sensor to generate a higher quality image.

Looking at the photographic results, followed by the specifications, any observer would be forgiven for concluding that this is a high-end, enthusiast camera. Manual exposure control, flash compensation, RAW mode, manual focus and JPEG compression options are all features that are at home on much bigger, bulkier cameras. This is a camera for those who know about photography, but don’t require over-sized photographic equipment to prove it!

The FinePix F810 Zoom features an extensive 4x zoom lens that gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera. When the camera is switched on, this lens is ready and extended immediately. The widescreen (16:9) facility that debuted on the FinePix F710 Zoom is also present, enabling images and movie files to be viewed in full on a widescreen television, without stretching or distortion.

The FinePix F810 Zoom is perfect for the off-duty photographer or camera enthusiast with quality in mind. Featuring a host of manual controls and exceptional picture quality, photographers will find it difficult to track down such a rewarding digital camera that also fits in their pocket.

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, "The photographic community is waking up to the fact that extra pixels don't necessarily deliver better image quality. In fact, sometimes more pixels get in the way of good image quality. Instead, our technical teams have been working on improving an already highly-regarded sensor/processor combination.

"The FinePix F810 Zoom underlines what’s fundamentally exciting about digital photography; that a small camera like this can achieve the quality and flexibility that you’d expect from a large and bulky one."

FinePix F810 Zoom features at a glance:

· Newly-developed 1/1.7 inch Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)
· High performance 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera
· High resolution 2.1” widescreen LCD screen (173,000 pixel CG silicon TFT monitor)
· Full range of exposure controls (P/S/A/M) with convenient command dial
· Continuous shooting modes including Top 4, Final 4 and Long-Period shooting up to 40 frames at 1.6 frames/sec
· Wide range of ISO settings (80/100/200/400/800)
· High quality VGA movie recording at 30 frames per second with sound
· USB 2.0 connectivity for high speed image transfer
· RAW file format for unprocessed image saving
· Ultra-fast start-up time of under 1.2 seconds, shooting interval of approx. 1.0 second
· Includes PictureCradle for fast charging and convenient image transfer
· xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
· PictBridge™ compatibility for direct printing without a PC

Super CCD HR technology

Fujifilm’s Super CCD HR technology allows high resolution sensors to be housed in smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.

Availability & pricing

The FinePix F810 Zoom will be available in the UK from leading photographic retailers in August 2004. Pricing will be announced nearer to the date of retail launch.*
Notes to Editors
* For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, images or products for review, please contact:

Simon Mustoe / Lucy Park
Midnight Communications
0870 458 4182

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360

Contact details for customers

For information about Fujifilm and its products, please visit: or call
020 7586 1477.

Prints from digital cameras

Digital camera owners can now get real photographic prints from digital images, without needing a PC. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.

Technical information relating to interpolation and Fujifilm Super CCD

Fujifilm’s Super CCD technology always produces a still image by processing intermediary tone and colour values between the effective pixels, no matter what the size of the output image. For instance, when using the FinePix F810 Zoom (a 12mp output camera) on its 6mp setting, the camera reduces the 12 million pixel file to half size, rather than reading exclusively from the effective photodiodes on the CCD. The reason for this is that the ‘chessboard’ arrangement of photosites on the CCD necessitates intermediary values in order to fill the gaps. For further information on how the Super CCD processor generates intermediary pixel values, please visit:

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: /

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

Specifications are subject to change without notice.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, for more information visit