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Fujifilm takes a wide angle on things with no-nonsense ‘E’ range newcomer

28 July 2004

Fujifilm today announces the launch of the FinePix E500 Zoom: a compact digital camera that’s dependable in design and straightforward in operation. The camera is part of Fujifilm's newly-launched E series, which is characterised by wide zooms, large LCD screens and useful features, allowing photographic creativity to be explored, all at a competitive price.

The sturdily-built FinePix E500 Zoom is a pleasure to use. With a durable chassis featuring a solid ‘grip’, it is more comfortable to operate than smaller lifestyle cameras, and will bring even the most hardened sceptic round to digital photography.

The FinePix E500 Zoom delivers 4.1 million effective pixels and features a Fujinon 3.2x zoom lens, boasting a wider-than-average equivalent of 28mm on a 35mm camera. The starting sensitivity of ISO 80 gives a pleasingly high signal to noise ratio and an accompanying increase in image quality, whilst the generous 2” LCD on the rear ensures clear playback and confident picture-taking.

The FinePix E500 Zoom is PictBridge™ compatible for direct printing of images without the need for a PC, and is the perfect transition to digital photography for those who enjoy a wide angle on things. Reliable performance and solid build mean it can be used with confidence and is made to last.

FinePix E500 Zoom features at a glance:

· Conventional CCD sensor delivering 4.1 million pixels
· 2” LCD monitor for clarity and detail
· 3.2x optical zoom lens
· Lens focal length equivalent to 28 - 91mm on a 35mm camera for wider-angle shooting
· Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
· Movie capture of 10 frames per second with sound
· xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
· PictBridge™ compatible for direct printing without a PC

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, “The E series cameras are an important addition to Fujifilm's offering, successfully bridging the gap between our entry level compacts and the more enthusiast and lifestyle cameras.

“The E500 Zoom is an incredibly unfussy camera that is capable of exceptionally good pictures at an attractive price. Anybody still using entry-level film SLRs might well find that this is the camera to tempt them towards digital photography."

Availability & pricing

The FinePix E500 Zoom will be available in the UK from retailers in August 2004. Stockists to be confirmed. Pricing will be announced nearer to the date of retail launch.*

Notes to Editors

* For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, pricing and products for review, please contact:

Simon Mustoe/Tara O’Brien
Midnight Communications
0870 458 4182
simon@midnight.co.uk/tara@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez / Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.






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