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The most advanced camera in Fujifilm’s new E range balances ease of use with exceptional sensor performance

28 July 2004

Fujifilm today announces the launch of the FinePix E550 Zoom, which heads up the company’s new, no-nonsense ‘E’ range of digital cameras. Featuring manual controls and boasting major sensor refinements, the 6.3 megapixel FinePix E550 Zoom is a competitively-priced digital camera with tremendous hidden strength, giving the ideal balance of form and function.

Fujifilm has made great strides to develop its celebrated Super CCD HR sensor and processor technology for the FinePix E550 Zoom. This latest sensor enhancement gives the camera the capability of low sensitivity and a higher signal-to-noise ratio, both contributing to superb image quality.

Alongside powerful sensor improvements, the FinePix E550 Zoom features a 4x zoom lens, which gives a focal length equivalent to 32.5mm - 130mm on a 35mm camera, and a 6.3 million effective (12.3 million recorded output) pixel count. The high pixel output ensures that picture enlargements maintain exceptional sharpness and detail.

The FinePix E550 Zoom is housed in a sturdy metallic casing and has a 2” screen. The larger screen makes it easier to view photographic subjects, and also benefits those photographers that wish to view and edit their images on the move, without needing to preview them on a PC screen.

The new camera is also PictBridge™ compatible, which means that images can be printed directly from the camera, without the need for a PC.

The FinePix E550 Zoom will fit into your coat pocket and has a robust, easy-to-grip design that is great for photographers who find smaller cameras a little fiddly. The camera is perfect for enthusiasts and more serious photographers alike, with its range of manual features and uncompromising image quality.

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, "The E550 Zoom is something of a dark horse in that it combines major sensor refinements in a modest, pleasing design. We are continuing to improve and refine our cameras’ sensor design and functions, which means that consumers are getting greater value for money than ever before. The new E range cameras are designed to be reliable and easy to use, yet powerful enough to give unrivalled performance.”

FinePix E550 Zoom features at a glance:

· Newly-developed Super CCD HR sensor with 6.3 million effective pixels (delivering 12.3 million recorded pixels)
· 4x optical zoom lens equivalent to 32.5mm - 130mm on a 35mm camera
· High resolution 2” LCD screen for extra clarity and detail
· Multiple exposure modes including aperture priority, shutter priority and manual modes
· RAW file format enabling unprocessed file saving
· Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
· High quality 640 x 480 movie mode at 30 frames per second with sound
· A/V socket for playback on a compatible TV
· Powered by 2 x AA batteries
· xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
· PictBridge™ compatibility for direct printing without a PC

Super CCD HR technology

Fujifilm’s Super CCD HR technology allows high resolution sensors to be housed in even smaller digital cameras. The benefits include ultra-high resolution images and high sensitivity, enabling faster shutter speeds for action shots and low light photography.

Availability & pricing

The FinePix E550 Zoom will be available in the UK from leading photographic retailers in September 2004. Pricing will be announced nearer to the date of retail launch.*


Notes to Editors

* Please contact Midnight Communications for up-to-date prices.

For further information, images or products for review, please contact:

Lucy Park/Simon Mustoe
Midnight Communications
0870 458 4182

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360

Contact details for customers

For information about Fujifilm and its products, please visit: or call
020 7586 1477.

Prints from digital cameras

Digital camera owners can now get real photographic prints from digital images, without needing a PC. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.

Technical information relating to interpolation and Fujifilm Super CCD

Fujifilm’s Super CCD technology always produces a still image by processing intermediary tone and colour values between the effective pixels, no matter what the size of the output image. For instance, when using the FinePix E550 Zoom (a 12mp output camera) on its 6mp setting, the camera reduces the 12 million pixel file to half size, rather than reading exclusively from the effective photodiodes on the CCD. The reason for this is that the ‘chessboard’ arrangement of photosites on the CCD necessitates intermediary values in order to fill the gaps. For further information on how the Super CCD processor generates intermediary pixel values, please visit:

Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez or Rana Rahman
Union PR
Tel: 020 7428 0999
Email: /

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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