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LONDON, 2 August, 2004 - IntelligentApps, worldwide provider of Microsoft Excel and Web-based Corporate Performance Management (CPM) software, announced the availability of its XMLA driver for SQL Server 2000 Analysis Services. IntelligentApps 4.0 XMLA driver solves the complex issue of wide area deployment of Analysis Services applications by increasing the speed of analysis across networks. The high performance XMLA driver will benefit users where low-bandwidth or the lack of a Local Area Network is an issue. Users are promised unprecedented scalability and performance increases.

IntelligentApps 4.0 XMLA is sold as an additional tool in the IntelligentApps product family. It is the second product developed in partnership with Digital Aspects, developers of Direct Analytic solutions *.

Paul Martin, CEO IntelligentApps commented: “With IntelligentApps 4.0, we have focused 100% on addressing some of the more technical issues and constraints that can affect enterprise scalability and successful deployment of SQL Server Analysis Services for larger applications. Issues that are beyond the sales demo or even initial implementations but are the real world reality organisations face as their projects grow. IntelligentApps 4.0 XMLA driver alleviates the need for PivotTable Service by harnessing Digital Aspects’ XMLA Driver technology.”

PivotTable Service is the way end users technically access cubes from Microsoft client based BI tools. Data and structures are cached between the client and server to optimize ongoing query performance for the end user.

The significance of caching is explained by Martin: “If a report has a customer dimension where the user is permitted to change the customer for that report, and the associated cube has 500,000 customers, then 500,000 customer names will potentially be cached on the client. This can result in significant network traffic. For Local Area Network users this is often not a problem, but, for Wide Area Network deployment, or deployment where dial up is a requirement, this may be insurmountable or require costly upgrades to your corporate network infrastructure. Until now, that is.”

XMLA exploits the processing power of the server and minimizes network traffic in low-bandwidth areas. It provides users with excellent query connection and execution, regardless of where and how they are located on a network. The result is far more efficient bandwidth utilization.

Gordon Roxon, CEO, Digital Aspects noted: “Digital Aspects’ XMLA Driver allows end users to connect to data across the Internet and safely through firewalls and bring it to familiar desktop analysis and reporting tools. It can be used to support power users querying high volume OLAP data sources, particularly where they connect through low-bandwidth or high-latency networks. Performance improvements can often be dramatic. IntelligentApps recognised the value of this to its customers and embedded our XMLA technology in the IntelligentApps 4.0 architecture.”

About IntelligentApps 4.0 XMLA driver
¡ Delivers fast Wide Area Network access to SQL Server Analysis Services applications
¡ Eliminates network issues affected by PivotTable Service
¡ Reduces network traffic caused by SQL Server Analysis Services Applications
¡ Reduces response times to users over a Wide Area Network
¡ Delivers huge query results to users very quickly
¡ Answer multiple queries at the same time - allows for better understanding of business issues
¡ End users work in familiar Excel environment - reporting and analysis solutions are combined in one place
¡ Creating reports and analyses is easy - use the XMLA driver in the drop down connection wizard instead of Microsoft OLE DB for OLAP driver

* Editor’s Note:
IntelligentApps 4.0 XMLA driver is the second product jointly developed with Digital Aspects, following the launch of IntelligentApps Real Time Reporting for SAP, Peoplesoft and JD Edwards, on 26 April.

For more information:
Nicky Clark
IntelligentApps Limited,
T : +44 (0)20 8661 2395
E :

About Digital Aspects
Digital Aspects Ltd, the developers of Cubics, is an independent software company based in West London. Digital Aspects develops sophisticated Direct Analytics products, which enable customers to make critical business decisions based on real-time data from their complex operational systems. By eliminating the need for data staging, corporate transparency is enhanced and organisation can deliver from one version of the truth.

About IntelligentApps
IntelligentApps focuses on providing corporations with industrial strength Corporate Performance Management applications, ensuring the highest levels of scalability, coupled with the absolute lowest cost of ownership. By marrying the industry standard and leading OLAP database platform, SQL Server 2000 Analysis Services, with the end user deployment tools of choice, Web Browser and Excel for report authoring, IntelligentApps provides a new breed of Performance Management applications for the Microsoft Business Intelligence platform.

Users and IT can create and manage sophisticated multidimensional applications without the steep learning curves and costly training associated with proprietary Business Intelligence solutions.

Since launching its initial product set in 2002 IntelligentApps has fully exploited the Microsoft .NET platform to develop it’s revolutionary 4.0 product family, becoming a Microsoft Office 2003 launch partner in November 2003 and developing the first seamless operational reporting interface for Microsoft SQL Server Reporting Services. This development has resulted in the Corporate Performance Management ideal of ‘Develop in Excel, Deploy on the Web’.

Founded in 1999 and headquartered in London England, IntelligentApps is a privately owned company with over 140 customers worldwide. Major customers include Reuters, Pennzoil, Shell, News International, Philip Morris, DeBeers, Ace Underwriting, Dell, Thorntons, ALEA, Scottish & Newcastle Retail and the Home Office.

Typical end user applications include Performance Dashboards, Sales and Financial Reporting applications, KPI Scorecards, Ad Hoc Reporting, Operational Analysis, and Production Reporting.

For further information on IntelligentApps products and worldwide partnership opportunities visit our website at

IntelligentApps - Freedom to develop applications in lightning timescales and provide the best analytical and reporting solution commercially available - Freedom to excel.

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