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Change of name for Web Monitoring Specialist
Web Clipping firm Parallel54 becomes New Media Intelligence

Manchester, UK. August 4, 2004 - Parallel54, the five year old web monitoring firm, has changed its name and become New Media Intelligence. The name change reflects the firm’s desire to move from being a successful “behind the scenes” partner to wider recognition in the marketplace.

Founder Tim Houghton explains; “The name change is part of a wider strategy to build awareness of our unique web monitoring offer. Our service is genuinely different from database specialists such as Factiva and Dialog and news trackers like Moreover and NewsNow. But until now we haven’t been shouting about it.”

New Media Intelligence specialises in providing tailored web monitoring. The firm has pioneered an approach whereby clients can tailor the sources they monitor, the frequency of updates they receive and the topics that they monitor for. It is an approach that has found favour with clients including SonyEricsson, Philips and Coca-Cola. The firm has worked largely through partners including PR and press clipping agencies in the past but is now also seeking direct relationships with its clients.

Recent business wins for this tailored approach have included:

• Ford Europe: Pan European monitoring of key business news sources.
• Xerox: Monitoring of a specialist list of UK technology news websites.
• PHR plc: Tracking of leading social events in London for this leisure sector specialist.
• [Defence Counsel - Client Name Withheld]: Monitoring to provide an expert opinion on compliance with a media injunction.

The change of name has been accompanied by a change of corporate identity and a new website. The website is now live at: The new look was created by Manchester based identity specialist Substance.

About New Media Intelligence
New Media Intelligence is a 5 year old, profitable, privately held company based in Manchester in North West England. The firm was started in 1999 and was backed by the Prince’s Trust and the Manchester Technology Management Centre. The firm has developed, and continues to invest in, its own proprietary monitoring software. This software excellence is backed up by experienced and expert staff. New Media Intelligence has pioneered a distinctive approach of offering highly tailored new media monitoring services.

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Tim Houghton, Managing Director,
New Media Intelligence
0161 238 4954

This press release was distributed by ResponseSource Press Release Wire on behalf of New Media Intelligence in the following categories: Media & Marketing, Computing & Telecoms, for more information visit