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Brother has improved its established Insynergi re-seller scheme – and is offering dealers who join access to stocks of tailored leaflets and press advertisements on Brother promotional offers.

Contained in a bespoke ‘Toolkit’ are templates of end user offer leaflets and ads from which re-sellers can simply chose and place an order with Brother’s marketing department. They will then be provided with up to 1,000 high quality leaflets per campaign, delivered within two to three days.

The Toolkit, a bespoke box file, will also include up to date marketing materials and advice, plus detailed information on Brother’s product line-up.

Martin Boffey, Brother UK’s Trade MarComms Manager, said: “Our Insynergi programme aims to become the most pro-active reseller scheme available and will give our members the time to market effectively to their customer base. We will also continue to offer incredible incentives such as preferential sales promotions, technical expertise and priority pricing for bids.

“Members have access to Brother’s Try Before You Buy programme, as well as Brother’s Bonus Points Plus scheme, which is exclusively available from Brother in conjunction with Argos.

“And now we have gone even further in creating the Toolkit, which re-sellers can literally keep on their desk to refer to at any time for information needed on Brother products.

“Through this Toolkit we can offer an unrivalled marketing support programme that gives resellers the ability to improve customer business and gain excellent margins from our product portfolio. No other manufacturer is offering such a thorough service to all their reseller base.”

Brother plans to roll out Insynergi Toolkits to re-sellers over the next six months. They can be ordered by calling 0870 544 3002.

ENDS
AUGUST 2004

For further information, contact Nicola Appleby or Sasha Stewart at Staniforth on 0161 274 0100 or e-mail nicola.appleby@staniforth.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Staniforth Communications (Manchester) in the following categories: Consumer Technology, for more information visit https://pressreleasewire.responsesource.com/about.