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As the Edinburgh International Fringe Festival opens its doors to the world this week, edNET, the festival’s Internet Service Provider (ISP) and Scotland’s leading business class ISP, will be launching its new UK brand, Lumison.

As a highly successful Scottish based ISP with a finely tuned Internet service package - one of Deloitte & Touche’s 50 fastest growing technology companies and a Sunday Times TechTrak100 business – Lumison promises to offer a better service for business across the UK.

Aydin Kurt-Elli, CEO and founder of Lumison, comments;

“Many ISPs seem to have forgotten they are providing a service not a commodity. Lumison aims to put the service back into Internet Service Provider, by providing a set of core solutions that tailor directly to a businesses needs, as well as setting new standards in customer service.”

Lumison is one of a new breed of ‘one stop shop’ ISPs. The company has three core services that offer the following key business benefits:

· Business Broadband Services - from Lumison’s own SDSL broadband service – one of only a few ISP’s to unbundled local loop exchanges - to a high value leased line infrastructure delivering the fastest and best quality data/voice traffic, as well as proper business-class Service Level Agreements.
· Hosted iPBX and Voice over IP services - Lumison’s new ‘Soft Switch’ technology converges voice and data delivering them seamlessly over one broadband network, improving efficiency and reducing costs through a hosted iPBX solution. VoIP also helps reduce expensive landline charges as well as providing the platform for new services such as hosted Interactive Voice Responder (IVR).
· Co-location – Lumison owns and operates it’s own carrier-grade Datacentre in the central belt of Scotland, providing unrivalled co-location and hosting and guaranteeing data security, as well as having on-net network capacity into other Datacentres in Edinburgh, London and the US.

Aydin Kurt-Elli continues:

“As well as developing services to match business needs, we are completely focused on customer service. If something goes wrong, time is money, so we offer businesses immediate help from Internet experts, not a call centre or automated answering machines.”

Andrew Powell, Brodies Director of IT comments:

“We moved to Lumison some time ago from a much larger ISP which was too inflexible to meet our business needs. Lumison's Internet specialists not only established a bespoke service tailored specifically to our requirements, they also provide regular face to face and telephone assistance. We regard them as an extension of our IT team.”

So how can Lumison guarantee and maintain this level of service? According to Kurt-Elli the key is infrastructure ownership:

“Lumison is one of only a handful of ISPs with the authority to unbundle BTs local exchanges. This gives us unprecedented ownership and control of our network, enabling us to deliver SDSL Broadband to our customers, the quickest and highest quality Internet connection available.”

“We are also one of only 10% of ISPs in the UK to own our own datacentre. This enables us to closely monitor the quality of our co-location and hosting services, whilst providing maximum information security. Outsourcing has taken this level of control away from many ISPs.”

“Our unique ‘soft switch’ technology manages data and voice traffic over the same Internet connection, and our core IP network is uniquely engineered to prioritise voice traffic when a call comes through. This is not only more cost effective for business – Internet voice calls being far cheaper than a landline – but provides us with another layer of control.”

Kurt-Elli concludes:

“Amazingly most UK ISPs outsource their co-location services and many don’t manage and run their own networks, relying on third party carriers and outsourcing companies. I really don’t see how an ISP can promise its customers excellent service if they do not have full control over their infrastructure.”

We invite journalists to meet Aydin Kurt-Elli at The Institute of Directors in London for a one to one briefing and demo of Lumison technologies, between 9am and 6pm on the 12th of August. We can also arrange telephone interviews with Aydin Kurt-Elli. Please contact James Walter or Jason Longworth on 0131 225 4646 for all enquiries.



Lumison (formerly edNET), a niche business-class ISP, provides reliable and cost effective Internet access and hosting solutions to SMEs and large corporations across the UK.

The company also owns and operates the second largest datacentre in the UK to support its co-location and web hosting services, and a specialist web design division, Lightershade, which is famed for its work with the Edinburgh Festival Fringe.

By developing a new ‘soft switch’ technology that manages voice and data traffic on the same network, Lumison has recently added high quality Voice-over-IP and Voice-over-DSL to its service package.

Lumison has demonstrated its dedication to the business community in the UK by providing the highest quality SDSL Broadband service - achieved through the unbundling of local exchanges. While most ISPs are just beginning to offer SDSL Broadband to their customers, Lumison has a track record in the provision of these unbundled exchanges in Edinburgh, Glasgow, Manchester and Liverpool.

Lumison is one of few companies nationwide to remain on the Ofcom Local Loop Unbundling Industry Negotiating Panel, involved in negotiating for access to BT exchanges for the deployment of broadband services.

Lumison has achieved sustained growth through personal recommendations and direct sales, success which has seen the company listed for four years running in the Deloitte Technology Fast 50 Scotland awards, and, last year, was also recognised by inclusion in the Deloitte European Top 500.

Lumison’s prestigious customer base includes; The Edinburgh International Festival, Jenners and Brodies.

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Please contact James Walter or Jason Longworth on 0131 225 4646 if you require more information.

This press release was distributed by ResponseSource Press Release Wire on behalf of Great Circle Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit