London 6thAugust 2004 – The Heinz Ketchup Police have ‘cautioned’ three children caught playing up at family dinner time as part of a national campaign to help parents during the summer school holidays.
Ryan aged 10; Victoria aged 9 and James aged 10 were paid a visit by two Ketchup Police officers last night after being called in by their mother Mrs Julie Bussey to help keep the peace at meal times. “When I saw the red police officers come in I was quite nervous and thought I was going to be in real trouble. Mum has threatened to call the Ketchup Police in for ages but I never thought she’d actually do it!” Ryan said.
The Ketchup Police first took to the beat last December to root out and caution cafe owners caught filling up Heinz’s famous Tomato Ketchup bottles with cheap substandard sauce – known as ‘tipping’ in the catering industry.
During the summer holidays the Ketchup Police officers will be taking a break from normal duties to respond to calls from parents at the end of their tethers. Heinz has set up an incident hotline parents can call during the summer holidays.
“I read about the Ketchup Cops in the newspapers and every time the children have played up at meal times I threaten to call them in to take their precious Ketchup away,” said Mrs Bussey, from Dagenham. “Last Tuesday they were being particularly noisy, so as a joke I decide to carry out the threat and called Heinz. They loved the idea and promised to send the Ketchup Cops over immediately!”
A visit by the Heinz Ketchup Police may be an unconventional way to keep children in-line but it worked; the children have stopped playing up and now eat their dinner in peace and quiet.
“When Mrs Bussey called we thought what a fantastic idea – we all know how difficult meal times can sometimes get when you have young children,” said Mat Bird, brand manager at Heinz. ”We hope that a visit from the Ketchup Police will encourage children to behave at the dinner table and listen to their parents. We know that children are real Heinz Tomato Ketchup lovers, but it’s the parents who buy it – the least we can do is to help out to ensure their dinner times go as smoothly as possible during the school holidays.”
Bird continues: “Of course, we appreciate that parents are the ones to discipline their children, so we don’t want to be too heavy handed about it. But we’re certain a visit from the Ketchup Police will keep the kids on their toes and the parents happy – it really is just a bit of fun!”
Note to editors: The Heinz Ketchup Police hotline is 0800 5285757, or visit www.heinzketchup.co.uk for more information.
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