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The network that connects Honda’s 200 independent UK dealerships has moved up a gear thanks to work carried out by BT Syntegra, BT’s global expert in change management and business transformation. The critical IT and communications infrastructure, which underpins the successful operation of the Japanese car giant’s business in the UK, has been transformed from the existing ISDN to a new ADSL-based broadband network that is designed and managed by BT Syntegra.

To ensure that every dealership can take advantage of the new network, Honda is deploying BT’s latest ADSL development - extended reach. This service ensures that all dealerships can take advantage of the new network, and the advanced services it makes possible, regardless of location.

Honda relies on its dealerships for the majority of its sales, so ensuring they have accurate up-to-date information about the company’s products and services is critical. The ISDN network was primarily used for ordering cars and parts, but the greater bandwidth of the new network has enabled Honda to introduce new and more complex applications at a lower cost, while extended reach means that every franchise on the Honda network can take full advantage of these, regardless of location and normal broadband availability.

The new applications include Honda’s Used Car Stock Locator system, the New European Warranty system, the Maintenance and Repair Information system and the Institute Online system for employee training. BT Syntegra has also migrated Honda’s central network hub to the professional BT data centre at St. Albans which provides, at a shared cost, the resilient hosting environment and infrastructure capabilities unobtainable in a standard office environment.

BT Syntegra worked closely with Honda to refine the car manufacturer’s requirements and to develop a vision for the new network which was flexible enough to support Honda’s current and future operational requirements.

Mervyn Eyles, customer support manager for Honda UK said: “Honda has worked with BT Syntegra to implement broadband as soon as exchanges were enabled. Broadband is a great technology that has become an essential part of the business-to-business systems Honda deploys to its dealerships. We look forward to getting 100 per cent dealer coverage with the latest extended range initiatives from BT, and really taking advantage of all of the benefits of the latest broadband capabilities.”

More than ninety per cent of dealerships have so far migrated to the new network infrastructure. Honda is proud of its position as a technological leader within the automotive industry, and in taking advantage of ADSL extended reach, it has re-enforced its position at the head of the pack.

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About BT Syntegra

BT Syntegra, part of BT Group plc, plays a key role in BT's information and communications technology (ICT) strategy as its expert in business transformation and change management.

It employs more than 5,000 business and technical professionals worldwide and in the financial year ended March 2004 reported revenues of £721 million, up nearly 16 per cent from £623 million.

BT Syntegra helps organisations transform the way that they operate by applying business knowledge and technology to make possible new and better ways of working.

Its primary activity is the provision of consultancy and systems integration services including business consultancy, complex programme management and custom systems design, development and operation.

To complement its own specialisation BT Syntegra, where needed, is able to call upon skill and expertise from other parts of BT.

Press contact
Barry Murphy

+44 (0)1252 777243

+44 (0)1252 778144



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