The Macular Disease Society is to expand its internet activities to help improve the lives of those with macular degeneration. In addition to providing advice, information and an online donation facility, the new website will aim to improve awareness of macular degeneration and increase the membership. Cost savings and income enhancement will increase funds available for services to members and the public and will permit additional sponsorship of research.
New media agency Nemisys Enterprises (www.nemisys.uk.com ) which specialises in the not-for-profit sector has been awarded the contract to develop a website and to assist with online development of the Society. Initially the agency will implement a search engine optimisation strategy to drive visitors to the society’s new site in order to boost the charity’s revenues by attracting more members and donors.
As well as building up the membership of the Society the site will also help it reduce distribution costs. Currently the society, a visual impairment charity, sends out 52,000 copies of its quarterly magazine ‘Side View’ by post each year, in large print and audio tape format. The new site will improve the availability of services by making them available online with downloadable documents and audio files. Over time, it is hoped that MDS Members will choose to download this information rather than receive it by post, allowing MDS to invest the savings in other projects and research.
Tom Bremridge, CEO of the Macular Disease Society said:
“This is very much about improving the service we offer to our members by making our publications and information services available through the web site. A second benefit is that we’re confident that over time many members will opt to receive information electronically as on screen enhanced image reading is often the only visual medium suitable for their sight impairment."
As well as benefiting from savings on distribution costs, the site will offer the society’s 13,000 members and 124 member groups, who are spread across 28 countries, a members area facility to share information and resources. The existing telephone helpline will be linked up to an expanding FAQs database on the site so that information is more readily accessible. An online donation facility will also be available.
John Duffy, marketing director for Nemisys added:
“An effective online presence will give the society a two-pronged approach to help it increase the overall size of its funding pot. Raising awareness through online marketing and improving efficiency via online distribution will prove very effective in achieving this objective.”
Notes for editors:
The Macular Disease Society is a self-help society of over 13,000 members for those with any of the eye conditions encompassed by the overall name of Macular Disease. Macular degeneration causes the loss of central vision in one or both eyes. The result of any malfunction of the macular, the central part of the retina, is to make it difficult to read, recognise people, drive or perform tasks that require the use of very accurate central vision normally provided by the macula. The society is dedicated to providing information and practical support so that those with the condition may make the most of their remaining vision and live fulfilling independent lives.
Nemisys Enterprises (www.nemisys.uk.com) is a new media and marketing consultancy which specialises in large internet projects. The company has a varied client base comprising charities, government departments and commercial organisations. Clients include the Mental Health Foundation, Winston’s Wish, Dame Stephanie Shirley, Hewlett-Packard, Department for Environment Food and Rural Affairs, British Paralympic Association, Bedfordshire County Council, Connexions and the National Evaluation of the Children’s Fund.
For press enquiries contact:
Kam Mistry, Tel: 07900 885117, Fax: 07005 942514
For further information/sales enquiries contact:
John Duffy, Tel: 01189 122 226, Fax: 07005 942514
For Macular Disease Society contact:
Tom Bremridge, Chief Executive Tel: 01264 350551
This press release was distributed by ResponseSource Press Release Wire on behalf of Kam Mistry in the following categories: Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.