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F.A.O. News Desk

A hi-res jpeg of Phil Rothwell is available at

23 August 2004 ~ Ecommerce software specialist, Actinic has appointed a new managing director in the form of Phil Rothwell. Formerly business development director, he will be responsible for the sales, support and administration of the company while chief executive officer, Chris Barling, retains responsibility for strategic planning, research and development, as well as elements of marketing activity.

Phil Rothwell comments, "I've been with the company seven years and feel that this in-depth knowledge of the business, its products, employees and customers will be very beneficial in charting Actinic's future course  it's certainly enabled me to hit the ground running. I will be working closely with Chris Barling in moving the business onto the next level of growth and further profitability."

One of Rothwell's initial activities will be to review Actinic's channel programme: "We designed our channel programme around the time of the dot-com boom and it's worked very well. The channel has provided some key services to our user base and as a result a good proportion of our business has gone through this route. However, we are keen on seeing higher volumes so we will do a root and branch review to gauge to what extent we can boost channel sales," Rothwell explains.

Phil Rothwell has headed Actinic's UK sales team since joining the company in 1997 and has played an instrumental role in the company's progression from ecommerce start-up to UK market leader. Prior to Actinic, Phil worked for CAD company, Autodesk Inc, and as a computer journalist.

For further comment, contact:
Phil Rothwell, MD of Actinic. Tel 01932 871000,
Actinic PR: Jane Lee, Dexterity. Tel 01273 470199,

About Actinic Software Ltd:
Founded in 1996, Actinic specialises in developing PC-based ecommerce software for small and medium enterprises (SMEs) that want to sell online. Its products include Actinic Developer, Actinic Business, Actinic Catalog and Actinic Audio Store, and power more UK ecommerce sites than any other company. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Search for 'acatalog' on Google to see the vast range of online stores that run using Actinic. Some of Actinic's better known UK users include the Royal Opera House, Lloyds of London, Robert Dyas, the Royal Navy and Help the Aged. Visit

Trademarks: Actinic Catalog is a registered trademark of Actinic Software Limited.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit