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The physical network layer is a business issue, the managing director of a leading network continuity company has claimed.

β€œIntroduce a presentation to anyone but techheads with the deadly phrase β€˜physical layer’, and you’re likely to find people eyeing the door for a quick get-away,” said Elliot Sylvester, managing director of Online Group. β€œOthers hastily scan their conference notes - assuming that they’ve wandered into the technical rather than business strategy stream by mistake.”

According to Sylvester, while the statement that data networks are the foundation of any modern business is so accepted that it is a clichΓ©, they are still taken for granted by many business leaders. β€œMany business people, even the non-techies, have heard of SNMP (Simple Network Management Protocol) and assume that the traditional network management packages which use it are taking care of their networks.

β€œBut these traditional network management tools only address the active equipment, leaving the physical layer as a critical blind spot,” he said. Research has shown that the physical layer of fibre and copper and its connectivity points are responsible for 70 per cent of all corporate network faults.

Online Group is one of the leading UK implementers of PatchView, an intelligent physical layer management (IPLM) solution developed by RiT Technologies which creates a real-time link between a live database of network connectivity and every physical connection in the corporate network, whether it is in the same building, a separate cross-town facility, or a chain of premises around the world.

PatchView allows many network issues to be pinpointed in seconds, flags physical security breaches and speeds the moves adds and changes (MACs) which in many corporates take place thousands of times a year. One of Online Group’s most recent implementations is at the new Canary Wharf building of Clifford Chance, the global law firm.

According to Sylvester, the greatest single business advantage of deploying an IPLM solution such as PatchView is reduced downtime. Research from Infonetics Research* shows that the average local area network fails 20 times a year, but, more significantly, that the cost of the downtime varies dramatically, depending not so much on the technical nature of the problem but the nature of the company’s business. β€œThere’s no better indication,” says Sylvester, β€œthat the physical layer is a business issue.”

@ Print or digital photo of Elliot Sylvester available on request.

information for editors:
* β€œThe costs of Enterprise Downtime 2003”.
Online Group is the UK’s leading intelligent physical layer management specialist. Online Group carried out its first installation of RiT’s intelligent patching system in 1997, putting it ahead of the industry. Online Group’s technical expertise is now devoted to helping its specially selected partners to carry out their own intelligent patching installations. Online Group is a corporate member of leading industry bodies BICSI, the FIA, and TIA. Online Group has in-house RCDD (Registered Communications Distribution Designer) expertise and is registered to the BS5750/ISO 9000 quality standard.

Online Group: Debra Geard, sales and marketing manager, Online Group Ltd, Unit 4, Pembroke Buildings, Scrubs Lane, London NW10 6RE. Tel: 020 8968 2244.

Online Group press information: Paul Taylor, intro communications. DDI: +44 (0)20 8699 7176.
August 24, 2004

This press release was distributed by ResponseSource Press Release Wire on behalf of Intro Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit