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Breast Cancer Awareness Month – October 2004

Early diagnosis, whether by self-examination or breast screening is the best way to influence the chance of surviving breast cancer. Finding a cure, however, would eliminate the threat for ever.

Which is why, for the last 16 years, Breast Cancer Campaign has been tirelessly raising money to fund independent cancer research in the UK. Every year, Breast Cancer Campaign finds new partners to help them raise these vital funds. This year, Victorinox are proud to be one of those partners.

The best-selling Victorinox Jelly SwissCard, an ingenious credit card-sized handbag essential, has been given a pink makeover. Packing in useful features such as scissors, a nail file, ballpoint pen and tweezers, this October you can “wear it pink”, fix it pink, pluck it pink….!

£1 from each sale is donated to Breast Cancer Campaign.

The Victorinox Jelly SwissCard in pink has a RRP of £14.95. Call Burton McCall on 0116 234 4644 for stockists or buy online at
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For further information, images or a sample please contact:
David Cunnington at Burton McCall Ltd
on 0116 234 4682 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Burton McCall in the following categories: Health, Women's Interest & Beauty, for more information visit