Hitwise, the world’s leading online competitive intelligence service, today reports that UK visits to several American political websites are on the increase in the lead-up to the highly anticipated and globally significant US presidential election in November. UK Internet users are closely following the progress of the election campaigns with visits to the candidates’ websites as well as those providing political commentary.
One of the most popular political sites in the UK is the official website of Democratic presidential contender Senator John Kerry (www.johnkerry.com), who is set to go head-to-head with President George W. Bush in November. UK interest in Bush’s rival has been steadily increasing during the past two months, with the Kerry site dramatically overtaking the official George W. Bush website (www.georgewbush.com) in mid-July. Currently, John Kerry’s website is receiving more than double the traffic of the Bush website in the UK, with more than one in fifty visits to websites in the Politics category investigating the policies and campaign news offered on Kerry’s site.
Data from Hitwise US reveals that the websites of the major party candidates are playing an important role in the lead-up to November’s election. Hitwise Demographic data indicates that U.S. web surfers in key presidential battleground states are up to twice as likely to visit the election site of at least one of the major party candidates. In the battleground states of Oregon, Wisconsin and Ohio, surfers are 119 percent, 96 percent and 67 percent more likely to visit www.johnkerry.com versus the total U.S. Internet-using population. And in Arkansas, Ohio and West Virginia, surfers are 101 percent, 100 percent and 70 percent more likely to visit www.georgewbush.com.
“The 2004 presidential race will certainly be remembered for Senator John Kerry and President George W. Bush’s unprecedented fight to win over a miniscule number of undecided voters in the 17 so-called battleground states,” commented Bill Tancer, VP of Research. “Whether driven by extravagant ad spending or a pure desire for information about the candidates, the Hitwise data shows that Kerry and Bush’s sites are playing a more prominent role in states that are considered up for grabs.”
Amidst the serious debate surrounding the presidential election, there has also been widespread interest in satirical and spoof websites with political themes. One such site, JibJab.com (www.jibjab.com) has proved exceptionally popular in both the UK and US. The site lampoons both Senator John Kerry and President George W. Bush through a series of animations, and claimed more than 7% of online politics traffic in the US market for the week ending August 28th, whilst also accounting for almost 8% of traffic in the UK market in the last week of July.
Hitwise is the world’s leading provider of online competitive intelligence services. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights into how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers.
Founded in 1997, Hitwise is a privately held company headquartered in Melbourne, Australia and operates in the UK, US, Australia, New Zealand, Hong Kong and Singapore.
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