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9th September 2004

A Pain in the Pantry!

Poorly designed kitchens leave Brits short of space
43% store kitchen appliances elsewhere (including bedroom!)
Most wanted appliances are dishwasher and US style fridge freezer


Kitchens are a waste of space according to new research out today from kitchen retailer Hygena at Currys. The study highlights nearly 60% of people are not satisfied with their current kitchen and the biggest bugbear is storage space, or lack of it.

The majority of people in the UK are ‘making do’ with a second hand kitchen - one that was designed for previous owners - and of those polled who said they weren’t happy with their current kitchen, a massive 88% didn’t choose it. According to Hygena at Currys, this is hardly surprising given that the average replacement cycle for a kitchen is 12 years, an astonishing length of time considering today’s kitchen is the hub of the home.

Spatial expert, Peter Stickland explains “Where the kitchen is placed, what it contains, what it looks like and how it functions are all down to individual lifestyles - one kitchen does not fit all.”

The modern kitchen is truly multi-functional - a place where we spend time cooking, eating and socialising with family and friends - so it’s important that it is a place where you enjoy spending time. According to industry figures, 54% of people spend two hours or more in the kitchen each day, so it is important that the kitchen is designed for the owner’s needs. Statistics show that in addition to cooking,
· 70% use their kitchen for laundry
· 49% eat in their kitchen space
· 27% use it for entertaining
· 19% relax in their kitchen
· 13% like to watch TV

Storage space is a real issue with more than a quarter of people (27%) craving more space for store cupboard items. Space within the kitchen is so limited that the appliances are literally spilling out into other areas of the house including - bedrooms and amazingly bathrooms.

A total of 43% of people have to store appliances in other rooms due to lack of space in the kitchen. 19% keep appliances in an outbuilding such as the garage, 5% in a cellar, 5% in the dining room, 3% in the bedroom, 3% in the living room and (most worryingly) 2% in the bathroom!

Peter Stickland continues, “It would appear that the most popular changes that people would like to make to their kitchens include more storage space, newer appliances and to have more space to enjoy their meals. In my experience these are definitely the most common demands and with thoughtful design they are often not too difficult to achieve.”

18% of people are desperate to eat in their kitchen and 9% would love to be able to entertain in the space - but simply don’t have enough elbow room to do so. When asked what appliance they’d buy if space wasn’t an issue, 19% opted for a giant American style fridge freezer, and the same number plumped for a dishwasher. Whilst many people don’t have the luxury of being able to change the size of the room itself, redesigning the kitchen will enable people to make better use of the space.

Lizzie Beasley, Hygena at Currys’ kitchen design expert agrees, “The kitchen is the most important room in the home, and people don’t realise that with careful planning, you can easily overcome problems such as limited storage space. Clever innovations such as magic corner storage units and deep pullout drawers are becoming more popular with consumers, meaning you can achieve a kitchen that really works for you.”

-ends-

For more information on creating your dream kitchen or to find your nearest Hygena at Currys store call 0870 720 0167 or visit www.currys.co.uk

Press Enquiries: Daniel Turner/ Helen Mitchem/ Julie Doyle
Hygena at Currys Press Office, icas PR
Tel: 020 7632 2400, Fax: 020 7240 2520, Email:hygena_currys@icas.co.uk



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