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…Judd brings extensive sales and management experience to role, and heads Redline Networks’ regional sales operations…

London, 14 September 2004. To help support its rapidly growing share of the European market, which currently accounts for over 30 percent of its revenue, Redline Networks is further expanding its European management team through the appointment of Paul Judd as its UK & Ireland Country Manager. Judd will spearhead the company’s revenue growth in the region, through both direct and indirect channels, working alongside Paul Gracie, Redline’s Director of EMEA sales, and will be based at the company’s London office.

With more than 20 years of sales and management expertise, Paul Judd brings to Redline Networks experience in all the major vertical and many geographic markets throughout EMEA. Most recently, he was Sales Manager at Extreme Networks, where he was responsible for ‘direct touch’ sales of the company’s range of wired and wireless Ethernet solutions to the Financial, Legal and Health markets. Prior to that he was employed as Sales Director for Netwise Systems Ltd (now Azzurri Data) where he was instrumental in building the business to its successful acquisition. Throughout his career, Judd has also held senior sales roles at Apogee Networks (now Evident Software), Bay Networks, Nortel Networks, Symicron Ltd. and Emulex.

“Paul has strong business acumen and an outstanding record of revenue growth, and will bring enormous benefits to our UK operations, “ said Paul Gracie, Director of EMEA Sales, Redline Networks. “His strategic background and industry experience will also add considerable value to our management team, further strengthening our ability to take our market-leading technology to an ever widening audience.”

The Redline E|X enterprise application processor increases efficiency and performance of data centre resources by enabling web-based enterprise applications — such as Siebel, PeopleSoft, Lotus iNotes, SAP and custom web applications – to perform better. The appliance can be installed in less than one hour and can speed application access by a factor of 2 to 10 times, double network bandwidth efficiency to branch offices and remote users, increase enterprise application serving capacity up to 5 times and provide immediate network and application security. The appliance is available exclusively through Redline’s UK channel partners.

Redline’s T|X product accelerates, secures and improves the performance of many of the world's premier high-traffic public Web sites.

About Redline Networks
Redline Networks designs and manufactures network appliances that maximize the performance, flexibility and scalability of Web-enabled enterprise data centres. The company's family of E|X enterprise application processors, deployed at corporate data centres, and T|X Web I/O processors, used by Websites, enable users to control and customize any HTTP-based environment while reducing infrastructure cost and complexity. Redline is a privately-held company based in Campbell, Calif. For more information on Redline and its products, visit

For further information please contact:

James Cooper
Ascendant Communications
0208 241 6226

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit