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Specialists in sales lead management help marketing professionals overcome confusion over recent legislation

Specialists in sales lead management, CRM Technologies, are offering a free email marketing guide. Aimed at marketing professionals working in both business-to-business and business-to-consumer environments, the guide provides hints and tips designed to help the execution of email marketing campaigns more effectively and importantly, within the most recent legal guidelines.

“It covers the fundamental aspects of every email marketing campaign,” explains Andrew Freeman, Director at CRM Technologies. “From avoiding the ‘spam’ label and maintaining credibility, to handling responses and analysing failure. Most importantly though, it also details a pre-campaign checklist of legal requirements related specifically to email marketing,” he continued. “Our own market research indicates worryingly high levels of ignorance and apathy among senior marketing professionals about the legislation that came into effect last autumn. It seems to have generated a great deal of confusion.”
According to a survey conducted by CRM Technologies last year, marketing professionals did not understand the new email marketing legislation, and were likely to ignore it in practice. New rules require all business-to-consumer email recipients to 'opt-in' to receive email marketing, while business-to-business recipients only require an easy and free ‘opt-out’ clause. Yet, around 1 in 8 marketing professionals said they had never heard of this new legislation relating to email communications, and another third 37% say they were not sure about the detail of it. Titled "Achieving ROI on Marketing Spend," the report surveyed over 100 heads of marketing in +£50m turnover businesses.
The six-page Email Marketing Guide from CRM is designed to tackle these issues, and more. It also discusses the virtues of plain text versus HTML formats, and how to take an integrated approach to marketing via email. For a free copy of the guide, or for further information about email marketing, visit, call CRM Technologies on 01256 399810 or email

About CRM Technologies
CRM Technologies provides fully-managed and outsourced marketing campaign lifecycle and lead management services to a range of organisations including Sun Microsystems, Borland, Network Associates and others. The company’s technology and consulting solutions help to drive a business’ lead management process, optimise marketing spend and deliver campaign validation and identifiable return on investment for the marketing department.

The company’s headquarters are at Network House, Basing View, Basingstoke, RG21 4HG.

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