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Establishes New European Partner Portal and EMEA Partner Advisory Council

London, UK – September 20, 2004 – SonicWALL, Inc., a leading provider of integrated security, productivity and mobility solutions, today announced significant changes to its European Medallion Partner Programme, a programme that acknowledges and rewards channel partners and service providers committed to growing SonicWALL’s business. At the same time SonicWALL announced that it has established a Europe, Middle East & Africa (EMEA) Partner Advisory Council with a select group of key resellers.

A restructuring of the programme was recommended at the inaugural meeting of SonicWALL’s Partner Advisory Council earlier this year. Among the changes is the reclassification of resellers with Approved Partner status who become Registered Resellers. Silver and Gold Partner level programmes remain but partners who wish to continue to hold Silver or Gold status must first sign new Master Agreements. Finally, a new Platinum level of partner has been added. The Platinum programme category will be exclusive to a select number of partners by invitation.

SonicWALL expects to have 100-150 Silver 50-60 Gold and six Platinum partners for the whole of EMEA.

Supporting the initiative will be the phased introduction of a new partner portal offering greater benefits and interactive lead management.

“SonicWALL has built a strong channel in EMEA,” said Koen Philipsen, vice president for EMEA, “and our Medallion Programme has been instrumental in this. We recognise, however, the need to keep the programme under constant review to help our partners take advantage of market changes. The changes announced today mean that partners are no longer categorised purely on revenue achievements but rather on their investment in knowledge and certification. The evolution of the Medallion Partner Programme is key to enabling our partners to maximise new business opportunities.

The Partner Advisory Council, which next meets in November, comprises a select group of approximately 20 people from key SonicWALL channel partners across Europe. “SonicWALL’s Partner Advisory Council gives us an opportunity to provide first hand input into SonicWALL’s future direction in EMEA,” said Peter Reynolds, managing director, Networks Unlimited. “Through open, honest discussions with SonicWALL’s senior management we can directly influence our mutual business in security, productivity and mobility solutions.”

The Medallion Partner Programme offers SonicWALL channel partners and solution providers four options for partnership, based upon level of commitment: Registered, Silver, Gold and Platinum. The programme delivers value to SonicWALL partners at each level, including preferred buying conditions, new service benefits, sales incentives, additional co-marketing activities, and regular communications.

The Medallion Partner Programme features the following benefits at each level of partner involvement:
Registered – By simply registering with SonicWALL partners receive regular communication from SonicWALL, Web-based product training sessions and access to numerous co-marketing tools
Silver – In addition to the benefits received by Registered Partners, SonicWALL Silver Partners receive sales lead referrals, preferred buying conditions at distribution as well as RISK – SonicWALL’s ready to use seminar and ready to go end user email campaigns.
Gold – Additional benefits extended to Gold Partners include joint co-marketing activities, partner and support referral programmes, a priority preview programme, priority lead forwarding, a named SonicWALL sales representative, telephone technical support service and promotion on the SonicWALL website. Gold partners are also invited to SonicWALL’s annual partner conference.
Platinum – Further advantages available to Platinum Partners include access to the Technical Account Management programme comprising an assigned SonicWALL Technical Account Manager.

The new Medallion Partner Programme is available immediately to channel partners and Service Providers throughout Europe. The new Partner Portal will receive a phased introduction over the next quarter. Partners interested in the Medallion Partner Programme should visit for more information.

About SonicWALL, Inc.
SonicWALL, Inc. is the leading provider of integrated Internet security appliances offering access security, transaction security and security services for the enterprise, e-commerce, SME, education and government markets. Core technologies include firewall, VPN, SSL, high availability, anti-virus, strong authentication with digital certificates, vulnerability assessment and content filtering. Together, these products and technologies provide the most comprehensive Distributed Security Architecture available. SonicWALL, Inc. is headquartered in Sunnyvale, CA. SonicWALL trades on the NASDAQ exchange under the symbol SNWL. For more information, contact SonicWALL at +44 (0)1344 668090 or visit the company Web site at

For Additional Information Contact:

Katy Sutcliffe
Marketing Manager
SonicWALL UK, Middle East & Africa
Tel: +44 (0)1344 668090

Paul Shlackman
Write Angle Communications
Tel: +44 (0)1276 683228
Mobile: +44 (0)7775 655363

Safe Harbor Regarding Forward-Looking Statements

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements include but are not limited to statements regarding SonicWALL’s ability to enable our partners to maximize new business opportunities and the strength of the SonicWALL channel in the EMEA region. These forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. In addition, please see the "Risk Factors" described in SonicWALL’s Securities and Exchange Commission filings, including its Annual Report on Form 10-K for the year ended December 31, 2003 and Form 10-Q for subsequent periods, for a more detailed description of the risks facing our business. All forward-looking statements i
ncluded in this release are based upon information available to SonicWALL as of the date of the release, and we assume no obligation to update any such forward-looking statement.

NOTE: SonicWALL is a registered trademark of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

This press release was distributed by ResponseSource Press Release Wire on behalf of Write Angle Communications in the following categories: Computing & Telecoms, for more information visit