UK MEN ARE FLOCKING TO NICHE TOILETRIES RETAILERS
new men’s grooming products and retail ventures are sprouting up all over the UK to meet the rapidly growing demand for men’s toiletries and fragrances. however, men, increasingly dissatisfied with the industry’s big-brand mentality, are now shopping for niche designers at specialist boutiques. the ‘metrosexual’ man has discovered the smarter way to shop for his grooming goodies.
SCENT SYSTEMS IS LESS THAN A YEAR OLD BUT ALREADY BOASTS A CLIENTELE OF OVER 70% MEN
those in-the-know are getting their grooming-fix at SCENT SYSTEMS, a tiny shop in london’s soho that offers a perfectly edited selection of men’s fragrances and toiletries. owner HIRAM GREEN says “the majority of my customers are style-conscious men like me and they are increasingly buying products like ê SHAVE for themselves. some trek to the usual department stores, but often feel intimidated by the hive of activity, huge selection and the still very female-focused brands and service. we are a small contemporary shop stocking very niche, up-market products – we’ve narrowed down the choice and offer a very personal service, so that men don’t get overwhelmed.”
on offer at SCENT SYSTEMS is a wide range of unisex fragrances, a carefully selected men’s fragrance selection and a collection of contemporary men’s shaving products by cult new york brand ê SHAVE. ê SHAVE’s products include 18k gold-plated, dali-esque sculptural shaving stands, badger hair brushes with solid resin handles in funky colours (aubergine, aqua and moss) and ergonomic razors to match. shaving creams are made with ingredients like mandarin, avocado or lavender, depending on the skin type.
GREEN puts the men’s toiletries boom down to a new male confidence and a reaction to unisex living, he says: “the line between men and women’s products has been blurring for some time now (unisex fragrances, shared toiletries etc.), but now men are reclaiming the classic rituals of grooming – and executing them with a contemporary twist”.
for further information, samples or photography contact HIRAM GREEN
11 newburgh street
t: 0207 434 1166
This press release was distributed by ResponseSource Press Release Wire on behalf of Scent Systems in the following categories: Men's Interest, Health, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.