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Design and web development agency on-IDLE to guest speak at Interact1 Communications Design Seminar


In a tie-in to its 5th birthday year and new website launch, on-IDLE the design and web development agency is speaking at the Interact1 Conference

The London College of Communication (LCC, the University of the Arts, London is hosting a series of seminars that compliment the recently opened exhibition at the Barbican Art Gallery, Communicate: Independent British Graphic Design since the Sixties (

World-renowned author, and organiser Bob Cotton explains, “Interact1 aims to indicate and explore the range of opportunities open to designers and content makers in the rapidly converging world that we inhabit.”

Managing Director and co-founder of on-IDLE Ltd, Ané-Mari Peter, will be speaking at 4pm at the Interact 1 seminar on Wednesday, the 22nd of September 2004 at the LCC. The seminar, which is sponsored by Sony PlayStation 2, covers the theme ‘New Directions in Communications Design’, of which the directions include: interactive television, mobile applications, usability, online gaming, data-visualisation and content management systems.

Ané-Mari Peter will be looking at the capabilities of Flash MX and how it integrates today with databases and other technologies such as XML and PHP Peter explains, “Today you can have fully dynamic, usability compliant, yet seamlessly interactive and beautifully designed interfaces. Design should not be compromised because of usability and content management requirements. Web-technology is no longer necessarily ugly”.

The seminar is also being used by on-IDLE ( as a platform to launch its new website, which has been a while in the making due to a very successful 2004. The company is also celebrating its 5th birthday year and embarking on an active PR campaign.

----Notes to editors----

This press release in available in PDF, plain text and Word formats.

More about the exhibition: Barbican Art Gallery, Communicate: Independent British Graphic Design since the Sixties (

More about Interact1 and the London College of Communication: and see below.

This press release in available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team.

The media spokespeople for on-IDLE are Ané-Mari Peter, Co-Founder and Managing Director and Marc Peter Co-Founder and Creative Director.

About on-IDLE:
on-IDLE is an independently owned- and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, travel and education sectors.
on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, Germany and Switzerland.

What does “on-IDLE” mean?
“on-IDLE” is a script handler from the Lingo language used for Macromedia Director. It is a handler that is activated when everything is down – when the computer is idle. The “on” command activates the application / tool / device again. Similar to a car idling, it is ready to go, but only when the handler is activated (gas pedal and gears) does it go. on-IDLE do a lot of trouble-shooting and updates on previously developed work for agencies and companies, making the name more apt than ever in today’s fast changing interactive environment. We always tease our customers with this made-up script: “on-IDLE go pub”, i.e. leave the problem with us and go and relax.


Elemental PR:

Rachel Hawkes, Account Executive, Elemental PR

Direct Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 745 9293, Website:

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK


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