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BuyMeaBeer.com the SMS drink voucher service to launch in London-based Corney & Barrow Wine Bars

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BuyMeaBeer.com http://www.buymeabeer.com the SMS drinks voucher service
launches in London-based Corney & Barrow Wine Bars this week.

The mobile driven service that allows people to buy family, friends and/or
colleagues a beer via their mobile phone with SMS messaging, will be
launching exclusively in Corney & Barrow Wine Bars
http://www.corney-barrow.co.uk on Thursday, 23 September 2004.

The service developed by mobile specialists Eagle Eye Technology
http://www.eagleeyetechnology.com works in three simple steps; users choose
a drink from the selection of items by logging onto the BuyMeaBeer.com
website at http://www.buymeabeer.com, they send the voucher by entering the
recipient's mobile number (with a personal message) and then they pay with
their credit card.

The user's voucher is then sent via SMS to the recipient and, when
received, they simply show their mobile phone and the message they received
with their unique code at the bar; in order to collect their drink from a
member of the Corney & Barrow bar staff. Corney & Barrow processes the
code immediately as a live transaction. This is as quick, if not quicker,
than using a credit card.

BuyMeaBeer.com is a joint venture between Eagle Eye Technology
http://www.eagleeyetechnology.com, Positive Thinking
http://www.positive-thinking.co.uk and Text Gateway
http://www.textgateway.com.
Ed Gardner Marketing and Purchasing Director at Corney & Barrow comments,
"What separates the BuyMeaBeer.com service from other SMS drinks promotions
is the unique, personal touch. The message received on a friend's or
colleague's phone is clearly a thank you direct from someone they know, and
not an anonymous automated bulk send message from a mobile mailing list."

Stephen Rothwell, Director at Eagle Eye Technology explains, "You know the
way it is. You're grateful to a friend or colleague for helping you out -
moving house, mending the car, meeting a deadline - you offer your thanks
and they throw out that eternal line: 'Just buy me a beer!' But then,
somehow, you never quite get round to it.

Maybe you missed that special day, like a birthday, an anniversary, or
never found the time to settle that friendly bet on the big match! Well
now there's no excuse with Buymeabeer.com."

"BuyMeaBeer.com's service means that you don't have to be in the same bar,
town, city or even country to buy that thank you drink. This new service is
the latest development in mobile commerce and uses existing technology in a
simple, but personal way. It allows you to order and pay for a drink from
your computer and delivers it by way of a simple text message with details
of the gift, to your grateful friend or colleague, who can redeem the drink
at any Corney & Barrow Wine Bar.", adds Rothwell.

BuyMeaBeer.com http://www.buymeabeer.com will launch exclusively at Corney
& Barrow, Broadgate Circle, EC2 (Map: http://tinyurl.com/3pyey) on 23
September 2004 and will then run in all 11 Corney & Barrow Wine Bars across
London, United Kingdom.

If journalists would like to attend the launch and experience the service
(collect your free drinks) - send your name, job title and mobile number to
buymeabeer@elementalpr.co.uk.

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----Notes to editors----

Eagle Eye Technology: The mobile technology company providing ideas,
concepts and solutions to both the public and private sectors in numerous
countries around the world.

Positive Thinking: A top 20 integrated marketing agency with vast
experience in the leisure industry.

Text Gateway: The wireless data operator providing application messaging
services to businesses.

Corney & Barrow Wine Bars Ltd: The wine bar operator of choice for city
professionals with a reputation built on service excellence and an
unrivalled food and drinks offering.

This press release in available in PDF, plain text and Word formats.
Photographs are available of the team.

The media spokesperson for Eagle Eye Technology is Stephen Rothwell,
Director at Eagle Eye Technology.

About Eagle Eye Technology:
http://www.eagleeyetechnology.com

Eagle Eye Technology supply 'Creative Thinking for Mobile Technologies'.
Eagle Eye Technology was established to make it easier for public and
private organisations to interact with their customers through the use of
mobile technologies. They work at the heart of the mobile arena with
contacts within companies throughout the entire mobile value chain.

They supply mobile solutions to companies who have not previously entered
the mobile market place and those who are old hats but are looking to do
something new.

----Contact----

Elemental PR:

Rachel Hawkes, Account Executive, Elemental PR
Email: eagleeyetechnology@elementalpr.co.uk

Direct Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 745 9293, Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England,
UK

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