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Monday 27 September 2004: It’s official – Britain is a nation of bargain hunters, according to new NOP research released today on behalf of, the ‘best rates’ website service from InterContinental Hotels Group. According to the research, nearly 30,000,000 Brits classify themselves as ‘bargain hunters’, whilst 44 per cent of all UK adults admit to being constantly on the look out for a bargain, even when not on a shopping trip. One in six men will even buy something if it is the wrong colour or size - simply because it’s a bargain.

Women ‘bargain’ better than men

Women no longer need to hide a ‘new pair of shoes’, or ‘another little black dress’ at the back of their wardrobes – almost 70 per cent of British men admit that women are better at finding bargains. ‘Clothes’ (30 per cent) top the list of what’s most commonly sought out, followed surprisingly by ‘food and meals’ (16 per cent), and then CDs and DVDs, with 11 per cent. And it is no longer the older generation in search of a good bargain at local jumble sales; the best bargain hunters are between 31 and 45, indicating a younger British ‘bargaining age’.

Although Cherie Blair has recently been spotted purchasing bargain shoes over the internet, nearly one in four of the British public voted Carol Vorderman - who has always been good with numbers - as the celebrity they most associated with finding a bargain.

London tops ‘Bargain League’ of Britain

Although it has now become one of the most expensive cities in the world, almost a quarter of all Brits believe that the best bargain hunters in the UK can be found on the ‘golden paved’ streets of London, followed by Manchester and Glasgow, which polled 16 per cent of the UK vote each.

Browsing for bargains – up to an hour a time

The high street stills proves popular for bargain hunting, however almost eight million of us now turn to the internet for a good deal, on a regular basis. Furthermore, a staggering 1 in 4 of us browse for over an hour at any one time, on travel websites, in search of a bargain, and over 40 per cent of those who do browse, end up purchasing on-line.

‘Pass-it-on’ Britain

This bargain obsession is not something kept behind closed doors. In fact, the British public relish telling as many people as possible if they find a good bargain. According to the research, 87 per cent of people who find a good deal tell friends and colleagues, as soon as they can.

Bad for relationships?

However, take note: bargain hunting may not be good for everyone. An alarming 40 per cent of men and almost 30 per cent of women admitted to putting off buying loved ones gifts until the last minute, or even after the event, if it meant they could get it at a bargain rate!

A spokesperson from InterContinental Hotels Group comments: “The British love a good deal, and women are leaving men behind at finding bargains. It appears we have launched our on-line ‘best rates’ service to help find cheap rooms, at, at the right time!”

The research has been commissioned by, the website service from InterContinental Hotels Group. The service, perfect for bargain hunters up and down the country, allows customers to benefit from a direct booking facility with the guarantee of the best online rates for their rooms, anywhere on the web*.

IHG has always been an industry leader in e-commerce, being the first company to offer online reservations, the first to launch the Lowest Internet Rate Guarantee and the first to earn the TRUSTe® certification for its online security and privacy protections. IHG receives more than 7.5 million visits to its sites per month and roughly 70 percent of InterContinental Hotels Group online reservations are currently booked directly via its own web sites.

* The internet guarantee from is simple: if a lower price is found for the same room elsewhere on the internet, InterContinental Hotels Group will match it and take a further 10% off.

For further information / interviews / full research data please contact:
Gary Wheeldon, Jen Folb, Jane Morgan at:
LAUNCH PR on 020 7153 5604 / 8 / 6 or email:

Notes to Editors

The NOP survey was a cross section of over 1000 people across the UK.

InterContinental Hotels Group PLC is the world’s most global hotel company and the largest international group by number of rooms. InterContinental owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 538,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn, Express by Holiday Inn, Staybridge Suites, Candlewood Suites and Hotel Indigo. In addition to this, InterContinental Hotels Group also has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of Launch Group in the following categories: Leisure & Hobbies, Travel, for more information visit