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28th September 2004

Sidewinder Technology Drives Sainsbury’s to You
Home Delivery Booking Service

Wellesbourne, UK – Sidewinder today revealed that its RealTIME Scheduler software solution, is now powering the Sainsbury’s to You grocery delivery online delivery planning tool.

In an effort to acquire and retain more customers by obtaining a competitive advantage over its rivals, Sainsbury’s to You is the first national supermarket to launch one-hour delivery slots outside of London. During the trial phases, Sainsbury’s to You witnessed sales increase by an average of ten per cent and the company hopes that trend will continue as the service is rolled out to more stores.

Through the new marketing campaign, “The 1hr Delivery Promise”, customers select a one-hour time slot and if the delivery is one second late outside of the one-hour slot the customer will receive a £10 voucher off their next online shop.

Sainsbury’s to You can make such delivery promises thanks to the Sidewinder RealTIME Scheduler software driving its scheduling process. For any given time slot, Sainsbury’s to You has a finite number of stores, drivers, pickers and vehicles available to fulfil each order. RealTIME Scheduler constantly tracks customer demand and balances this against the available resource at the customers’ local store. Every time a customer books a new time slot, the software optimises the existing schedule and factors it against all other bookings made.

Toby Anderson, Head of Online at Sainsbury’, commented; “Due to the intelligent construction of the Sidewinder software, we now know that the allotted time slots can definitely be fulfilled. Now we are confident that our resources are being used in the most efficient way possible to meet a strict timetable of deliveries.”

The Sainsbury’s to You website allows registered users to plan deliveries up to three weeks in advance. Therefore, RealTIME Scheduler handles a significant number of bookings at any given time with significant increases over the Christmas period. Sainsbury’s to You covers 74 per cent of the UK, out of 67 stores, receiving 35,000 orders a week.

Derek Brown, sales and marketing director at Sidewinder Europe, says; “By having tighter control and greater visibility of the available resources, Sainsburys to You can dramatically improve customer service levels while also reducing its own operating costs. Retail is such a competitive industry that every second counts, whether it is at the till or waiting for a home delivery. To be involved in such an ambitious project as the Sainsbury’s to You “1hr delivery promise” is a real privilege for us and we are confident we can live up to expectations.”


About Sidewinder
Sidewinder delivers leading mobile resource optimisation solutions to help companies achieve control and visibility through real time resource scheduling. Sidewinder has enabled businesses worldwide to maximise revenue and customer retention, through efficiency improvements, from the optimisation of mobile resources and business processes.

Sidewinder’s sales and service facilities are located globally on three continents with Group Headquarters and European offices in the UK, in addition to offices in the USA and Asia Pacific.

For more information visit

For further information contact:
Derek Brown
Sidewinder Europe Ltd
Tel: +44 (0)1789 472770

Christine Durkin
Wave Associates Marketing Ltd
Tel: +44 (0)7880 731679

This press release was distributed by ResponseSource Press Release Wire on behalf of Annalie Brown PR in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit